SOURCE: Bronto Software

February 27, 2008 08:00 ET

Bronto Software Launches New Editions and Pricing Structure for Its Email Marketing Automation Solution

Core, Professional and Agency Editions Deliver Enhanced Flexibility, Integration and Support to Email Marketers of All Sizes

DURHAM, NC--(Marketwire - February 27, 2008) - Leading email marketing software company Bronto Software announced the launch of a new pricing structure and new product editions, adding to its expanding array of solutions for email marketers. The three editions of the Winter Release, Core, Professional and Agency, have a varied pricing and packaging structure that allows customers to pick the solution that best meets their needs. The Winter Release includes new and expanded features for increased flexibility, integration and support including dynamic content, conversion tracking and Google Analytics.

By offering these new editions, Bronto Software gives email marketers the ability to choose the features, payment cycles and client support that align best with their core business cycles and goals. The Core Edition is designed for small businesses, while The Professional Edition is ideal for more sophisticated marketers. The Agency Edition maps to the needs of agencies managing multiple clients and accounts. A flexible new CPM pricing model allows clients to buy exactly what they need as well as easily upgrade without overage charges.

"We're very excited about the new editions and the new pricing. It really makes Bronto a solution for every type of email marketer," said Joe Colopy, CEO of Bronto Software. "Plus, it's just the beginning of greater things to come."

Throughout 2008, Bronto Software will roll out additional product launches and releases that will include enhanced features, such as expanded integration and automation, inbox rendering and extensive web analytics, designed to meet the dynamic needs of email marketers. Working closely with clients, industry thought-leaders and analysts, Bronto Software continues to build upon its core strengths to create better and more powerful email marketing solutions.

Over the past year, Bronto Software has demonstrated outstanding momentum and has grown to provide over 750 companies with advanced email marketing solutions. Its success is exemplified in customer case studies presented via monthly Webcasts. In 2007, two out of five of MarketingSherpa's top case studies were from Bronto Software clients, Chiasso and Trek Bikes. Chiasso credits Bronto Software with increasing conversion rates 19 percent, while Trek praises Bronto Software for what they call the biggest product launch in their three-decade history (Source: MarketingSherpa).

To learn more about Bronto Software's product editions, please visit: http://bronto.com/features/editions.

Bronto Software

Bronto Software provides successful email solutions to more than 750 online retailers, interactive agencies and marketing departments around the world including Trek Bicycle, Johnson & Johnson, Duke Alumni Association, Lake Champlain Chocolates, JP MorganChase and Lending Tree.

Bronto Software offers extensive reporting, unparalleled deliverability through a partnership with Retun Path and seamless integration with other online channels. Founded in 2002, and located in the heart of Durham, NC, Bronto Software remains dedicated to helping its customers become better email marketers by delivering proactive customer support and educating clients on email marketing best practices, standards and tactics for success. For more information, please visit http://bronto.com/.

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