SOURCE: Bronto Software

May 05, 2008 08:00 ET

Bronto Software Unveils Spring 2008 Release With Advanced Email Automation

DURHAM, NC--(Marketwire - May 5, 2008) - Bronto Software, a leading email marketing software company, today announced the availability of its Spring 2008 Release. With transactional messages, triggered-based messaging and automated re-mailing capabilities, the new release empowers marketers to move from email marketing campaigns to conversations. To succeed in today's email environment, the marketer must strive for timely, relevant messages with every send. These new features enhance the marketer's ability to fulfill those customer needs and expectations.

Consistent with Bronto's philosophy of developing with the needs of the marketing practitioner first and foremost, the release also includes other tools designed to make the task of implementing email best practices easier, such as an email marketing planning calendar, more flexible bounce management and message scheduling verification.

"These new capabilities from Bronto are very exciting. We're looking forward to incorporating them into our email marketing," said Kathy Donnelly of Classic Designs, an online retailer who has been using Bronto Software successfully since January 2007.

"Transactional and triggered messages are the future of email marketing to marketers who want to communicate with their customers in more meaningful ways," said Joe Colopy, CEO of Bronto Software. "We are excited to offer the Spring 2008 Release and provide this compelling new functionality to our customers."

About Bronto Software

Bronto Software provides successful email solutions to more than 750 online retailers, interactive agencies and marketing departments around the world including Trek Bicycle, Johnson & Johnson, Duke University, Shopatron, Discount Dance and Blooms Today.

Bronto Software offers extensive reporting, unparalleled deliverability through a partnership with Return Path and seamless integration with other online channels. Founded in 2002, Bronto Software remains dedicated to helping its customers become better email marketers by delivering proactive customer support and educating clients on email marketing best practices, standards and tactics for success. For more information, please visit http://bronto.com.

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