May 27, 2005 11:59 ET

Brooklands Sponsors Major Antarctic Expedition

LONDON, ENGLAND--(CCNMatthews - May. 27, 2005) - Brooklands is delighted to announce their first sponsorship deal, with SOUTH, an exciting and uniquely challenging expedition to the South Pole planned for 2005-6.

SOUTH is being taken on by the renowned and record-breaking extreme polar athlete Ben Saunders and his expedition partner Tony Haile.

Though the expedition will not commence until later in the year, this essential financial support will enable the team's vital training expedition to go ahead, without which, the entire expedition would be in jeopardy.

The training camp will provide the team with the opportunity to run vital tests on the various new technologies and survival strategies that will be essential for an expedition of this magnitude. The four-week training camp will take place in Greenland through May and June 2005.

Brooklands help at this crucial stage in the expedition preparation will help make SOUTH a successful expedition and one that is sure to re-set the polar standard for a long time to come.

Brooklands, a highly-specialised executive resourcing company has enjoyed enviable growth since it was established only four years ago by David Jensen. The sponsorship reflects the clear synergies between the culture of Brooklands - an incredibly bold and innovative player in this very traditional of business sectors.

Demonstrating their innovative business style is their decision to harness the skills of their interim managers who are being invited to help the expedition team solve problems and find solutions to the many logistical challenges that will face the team. This is being manage by a wiki on the company's

Inspired by hearing Ben speak at this years annual TED conference in the States, David saw an array of synergies between the values of himself and Brooklands and those held by Ben and all that he stands for.

"Ben and SOUTH encapsulate the essence of Brooklands. Whilst they have set themselves the goals of the South Pole, in truth all of us have our own North or South Pole to reach - as we aim to achieve things that at first may seem impossible. These remarkable men teach us not to be afraid of failures - but to see it as the bedfellow of success - aiming high and discovering your potential."

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