SOURCE: Brookstone, Inc.

Brookstone, Inc.

June 30, 2015 16:59 ET

"Brookstone Launch" Opens Path to Market for Inventors and Startup Incubators

MERRIMACK, NH--(Marketwired - June 30, 2015) - Brookstone, a leader in the design and development of innovative technologies and unique lifestyle products, announced the opening of its product development program Brookstone Launch. The program gives inventors, startup incubators, crowdfunders and other companies access to Brookstone product development, manufacturing, marketing and retail resources. Submitting products for evaluation is easy at

"Brookstone Launch is about two things: speeding up time to market for new products and technologies, and giving Brookstone customers the most exciting and innovative assortment of products possible," said Brookstone CEO Tom Via.

Via continues, "We've been helping inventors and startups develop and launch new inventions for decades. We have the manufacturing chain, the retail stores, and, most important, the innovation-hungry customer base that product developers need to succeed."

"You've got your crowdfunding money. Now what?"
That's the question Brookstone Chief Innovation Officer Lauren van Heerden frequently asks new product developers. "There's a huge gap between having an idea that people love and bringing that product to market. The advantage of working with Brookstone is that we can fill in any gap you have in your organization -- from design and manufacturing to retail sales and customer service."

Brookstone Launch services include:

  • End-to-end design and engineering
  • Cost-effective manufacturing
  • Product packaging
  • U.S. and international compliance testing
  • Product placement, signage and expert sales associates
  • Customer service, returns and shrink control
  • Ecommerce
  • Marketing, advertising, PR and social media
  • Wholesale and retail distribution

Brookstone: products designed for smart living™

About Brookstone, Inc.
Brookstone, founded in 1965, is a specialized nationwide retailer of innovative and lifestyle products designed for smart living. Brookstone offers a diverse collection of exclusive, uniquely designed, high-quality products through a multi-channel strategy including 218 shopping mall and airport stores across the US and Puerto Rico, online at and B2B/wholesale business.

In a joint venture with Sailing Capital and GE Capital, Sanpower Group acquired Brookstone in 2014. Dedicated to expanding Brookstone globally, Sanpower Group will assist in developing the British and Chinese markets starting with Hongtu Brookstone in China.

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