SOURCE: Brookstone, Inc.

Brookstone, Inc.

October 02, 2015 11:00 ET

Brookstone Launches Digital "Lift and Learn" Product Displays in Mall Stores

MERRIMACK, NH--(Marketwired - October 02, 2015) - Brookstone, a leader in the design and development of innovative technologies and smart lifestyle products, is introducing dynamic digital retail displays at its Pheasant Lane Mall store in Nashua, NH. Partnering with Toshiba and digital signage developer Scala, Brookstone created an interactive store experience that serves customers digital product information whenever customers approach or pick items up.

"Interactive digital signage is the future of retailing," said Brookstone CEO Tom Via. "It gives customers everything they love about seeing and trying a product in person, and adds the in-depth digital content they've come to expect by shopping online. This added information is essential to the purchasing process."

"For 50 years, the Brookstone store experience has centered on the customer's ability to pick up and try exciting new technologies," said Jim Ferguson, Senior Vice President of Retail at Brookstone. "With our dynamic digital displays, the store responds to the movements and interests of the customer, and creates an even richer shopping experience."

How Dynamic Digital Retail Displays Work:

  • As the customer approaches the screens, a video (attract loop) will play dynamic content related to the product displayed at that station.
  • Once at the display fixture, the shopper can visually review the products available.
  • When a product of interest is identified, the customer will be instructed (via the attract loop), to lift the product to learn more.
  • When a product is selected from its stand, the display screen will begin playing content that is specific to that product.

Brookstone plans on rolling out this new in-store experience in major locations throughout 2016.

Brookstone CEO Tom Via and Senior Vice President of Retail Jim Ferguson are now available for interview.

About Brookstone, Inc.

Brookstone, founded in 1965 and celebrating 50 years of innovation, is a specialized nationwide retailer of innovative and lifestyle products designed for smart living. Brookstone offers a diverse collection of exclusive, uniquely designed, high-quality products through a multi-channel strategy including 218 shopping mall and airport stores across the US and Puerto Rico, online at Brookstone.com and B2B/wholesale business.

In 2015 the company inaugurated its Brookstone Launch program to give inventors, startup incubators, crowd funders and other companies access to Brookstone product development, manufacturing, marketing and retail resources. To submit products, visit BrookstoneLaunch.com.

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