SOURCE: Brookstone, Inc.

Brookstone, Inc.

December 13, 2016 06:00 ET

Brookstone Launches Second "Carry On" Travel Concept Store at Detroit Metropolitan Airport

MERRIMACK, NH--(Marketwired - December 13, 2016) - Savvy travelers at Detroit Metropolitan Airport have a new boutique-shopping destination to add to their itineraries. Specialty retailer Brookstone announced that it opened its second Carry On™ concept store on November 18 in Detroit Metro Airport's McNamara Terminal, a Delta Air Lines hub. The mission of Carry On by Brookstone is to give airport guests easy and luxurious access to the "Best brands in Travel Gear." It features smart travel apparel, checkpoint-friendly luggage, and on-trend travel gear from such national brands as Ex Officio, Bellroy, Lodis, Sea to Summit, Thule, Zenza, Lather, and, of course, Brookstone.

"Carry On by Brookstone is designed for people who love to travel and for those who want to take their travel to the next level," said Brookstone CEO Steven Goldsmith. "It's for people who love luggage where everything is perfect, for those who want to look great traveling in any weather, and for people who want to be more comfortable every step of the way."

Designed for both business and leisure travelers, Carry On by Brookstone lets customers explore the latest in travel clothing, gear and accessories in a quiet and contemporary setting, much more like a boutique shop rather a traditional airport retail store.

Featured: Works from the Detroit Urban Design Studio

In addition to carrying premium national and international brands, the Carry On store in Detroit will feature products from the Detroit Urban Design Studio. The Detroit Urban Design Studio brings distinct, authentic designs to handbags, clothing accessories and housewares using exceptional source art from Detroit's regional artists. This month will showcase the work of photographer Michele Lundgren.

"We're thrilled to have our newest Carry On location at Detroit Metro Airport," said Brookstone's Goldsmith. "The Wayne County Airport Authority and Airport Services Group have been fantastic partners all throughout the planning and development of our new store."

"As one of the world's leading air transportation hubs, we're committed to creating a vital and exciting retail experience for our travelers at Detroit Metro Airport," said Greg Hatcher, Wayne County Airport Authority director of concessions and quality assurance. "Carry On by Brookstone is exactly the sort of store that appeals to our customers."

Detroit Metro Airport is Michigan's largest airport and manages more than 1,100 flights per day to and from more than 140 non-stop destinations on four continents, making it an ideal choice for the Carry On retail experience. The new Carry On by Brookstone store is situated in the McNamara Terminal just after the security checkpoint.

Brookstone's first Carry On concept store opened in the Salt Lake City Airport in January of 2016. Customer response and store performance have exceeded expectations and Brookstone is planning to open more Carry On stores in 2017.

About Brookstone

Founded in 1965, Brookstone is a U.S.-based product developer and retailer of wellness, entertainment, and travel products that are fun to discover, smart to use and beautiful in design. Brookstone products are available at its 200+ retail locations at malls and airports throughout the U.S., online at Brookstone.com, via its Brookstone catalog and through select premium retailers.

Brookstone is a member of Sanpower Group Company, a private conglomerate whose primary businesses are engaged in technology and modern service industries. With big data serving as its core competitive advantage, Sanpower is rapidly building up an industrial ecosystem across the finance, health and commerce sectors. The company now has an excess of RMB 100 billion in both total assets and annual gross sales, and a controlling stake in more than 100 subsidiaries. Through this diverse set of businesses, Sanpower provides growth opportunities for a 100,000-strong global workforce.

For more information, visit Brookstone.com and follow them at Twitter.com/Brookstone and Facebook.com/Brookstone.

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