SOURCE: Brookstone, Inc.

Brookstone, Inc.

May 10, 2017 06:00 ET

Brookstone Sees the Future of Wireless Music, and its Name is "The Fitness Marshall"

MERRIMACK, NH--(Marketwired - May 10, 2017) - Innovative product developer and specialty retailer Brookstone announced it has sponsored a new cardio dance video by fast-rising YouTube sensation The Fitness Marshall. The video stars Caleb Marshall (AKA "The Fitness Marshall") and self-proclaimed "Backup Booty's" Haley Jordan and Bria McCarty in an over-the-top cardio dance workout to Sia's "Move Your Body." The routine was shot in NYC's Central Park and features Brookstone's Big Blue Party Indoor-Outdoor Wireless Speaker.

"We discovered The Fitness Marshall on YouTube, and couldn't stop sharing his videos at work," said Brookstone Chief Marketing Officer Kiran Smith. "We started dancing along, played them really loud through our Big Blue Party Speakers, and knew that shared viewing of YouTube videos was going to be a big part of the future for wireless audio. We also wanted Brookstone to somehow be a part of this movement to make working out really fun."

"What I love most about our Big Blue Party outdoor speakers is how often I see them out in the wild at track meets, lacrosse games and anywhere people are gathered outside," said Brookstone Audio Category Merchant Chris Netterwald. "Having The Fitness Marshall use it in an outdoor workout in Central Park is just awesome."

The Big Blue Party Indoor-Outdoor Wireless Speaker comes in two versions. Both pair via Bluetooth® wireless smartphones or other devices. A new Big Blue Party with Chromecast built-in can also connect to any Wi-Fi® network and stream music directly from the user's favorite apps such as Spotify, Pandora, Google Play Music and iHeart Radio. With Multi-room sync, multiple Chromecast-enabled speakers can be grouped together to play the same song throughout the house or different music in every room.

About Brookstone
Founded in 1965, Brookstone is a U.S.-based product developer and retailer of wellness, entertainment, and travel products that are fun to discover, smart to use and beautiful in design. Brookstone products are available at its 200+ retail locations at malls and airports throughout the U.S., online at, via its Brookstone catalog and through select premium retailers.

Brookstone is a member of Sanpower Group Company, a private conglomerate whose primary businesses are engaged in technology and modern service industries. With big data serving as its core competitive advantage, Sanpower is rapidly building up an industrial ecosystem across the finance, health and commerce sectors. The company now has an excess of RMB 100 billion in both total assets and annual gross sales, and a controlling stake in more than 100 subsidiaries. Through this diverse set of businesses, Sanpower provides growth opportunities for a 100,000-strong global workforce.

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About The Fitness Marshall

Born and raised in Indiana, Caleb grew up with a love for dance. As an adult he auditioned to be a cardio instructor at his local gym and immediately began building a following or rabid fans who lined up around the block to get into his classes.

Caleb soon began posting his cardio concert videos on his YouTube channel, "The Fitness Marshall", and has since grown a following of 900,000+ subscribers and over 160 million views.

Unlike other fitness trends that involve complicated equipment or crazy diets/workout routines, The Fitness Marshall is for regular people who just want to feel great about themselves and sweat while they're at it. Anyone can join in and dance along in person at their live events or online via YouTube.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Brookstone is under license.

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