SOURCE: PJA

PJA

May 10, 2011 11:52 ET

Brother International Taps PJA Advertising + Marketing as Agency of Record for Printer Business

BOSTON, MA--(Marketwire - May 10, 2011) - PJA Advertising + Marketing (PJA) has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. Brother International is a premier provider of products for the home and office, according to agency President, Mike O'Toole. The Bridgewater, N.J.-based account was won after a national review of agencies.

Working with Brother's Vice President, Marketing, John Wandishin, PJA will be responsible for on and off line advertising and marketing efforts as well as media strategy, planning and buying.

Commenting on the selection of PJA, Mr. Wandishin said, "We've been aware of PJA for quite sometime and selected the agency not only because they were the right partner, but because of the strategic and creative innovation they bring to their clients' brands."

President of PJA, Mike O'Toole said of the appointment, "We're very pleased to be working with Brother. The company makes top-rated products, and people who own Brother's products love them. We're excited to launch a campaign that gets Brother the credit it deserves."

About Brother
Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N.J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan. These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more information you can visit the Web site at www.brother.com.

About PJA Advertising + Marketing
PJA Advertising + Marketing likes to figure out the hard stuff. We serve a global roster of technology and health science clients through full-service offices in Boston and San Francisco. A Fully integrated agency with a digital core, PJA is a five-time Top BtoB Agency of the Year winner building integrated marketing campaigns that solve business problems for clients like Novell, Trend Micro, GE Healthcare, Infor, Boston Scientific, Brother International, TriZetto, TE Connectivity and Limelight Networks. For more information, visit www.agencypja.com.

Contact Information

  • CONTACT:
    Greg Straface
    Vice President, Business Development
    PJA Advertising + Marketing
    617-492-5899
    Email Contact