Bombardier Recreational Products Inc. (BRP)

Bombardier Recreational Products Inc. (BRP)

March 05, 2008 15:43 ET

BRP Celebrates 50 Years of Ski-Doo Success With Dealers and Distributors

1,300 dealers, distributors and employees applaud BRP's 2009 Ski-Doo snowmobile line-up

VALCOURT, QUEBEC--(Marketwire - March 5, 2008) - More than 1,300 BRP dealers, distributors and employees from Canada, the United States and as far away as Russia, Iceland and Slovenia took part in the 50th anniversary celebrations of Ski-Doo snowmobiles at Club BRP in Tampa, Florida. From February 28 to March 5, they witnessed how Ski-Doo 2009 new models reinvent snowmobiling yet again.

"Ski-Doo snowmobiles enjoy a 50-year track record of achievements and success in design, innovation and technology," said Jose Boisjoli, president and chief executive officer. "However, BRP understands that the strength of its dealership and distribution network is key to its success and without the mixture of both, BRP would not be the leader in the powersports industry today. This year's 2009 line-up is an invitation to discover snowmobiling. Throughout the past 50 years, people have yearned to enjoy the great outdoors during winter - Ski-Doo has been there offering the best snowmobile suited to their riding style every step of the way," concluded Boisjoli.

This 50th anniversary will be remembered as the year BRP offered snowmobiles to suit everyone's style and choice of engines. The 2009 Ski-Doo line-up brings cleaner and quieter engines with the Rotax® 600 H.O. E-TEC and the Rotax 1200 4-TEC engines; REV-X platform variations with the REV-XR and REV-XU, as well as new touring models like the all-new GTX(i), and more.

Doug Sagan, co-owner and general manager of Factory Recreation of Midland, Ontario, will be celebrating 20 years as a Ski-Doo dealer this year. "After riding both the 600 H.O. E-TEC and the 1200 4-TEC powered sleds, it is clear to me that we now have a more competitive and complete product offering," he said. "These engines are cleaner and more fuel efficient."

With more than 5,000 dealers worldwide and product distribution in 80 countries, BRP has one of the largest dealer and distributor network in the powersports industry. Club BRP, held several times a year on different continents, is the traditional extravaganza event where dealers of one or more of BRP's recreational product brands come together with BRP top management, designers, engineers, marketing and sales representatives to view up close the latest product offering.

"Not only is sharing meals with BRP staff a great exchange of ideas: they actually take notes. BRP truly listens to dealers and has even been known to institute a change based on what dealers tell them at Club," said Mike Ingles, owner of Ingles Performance, Phoenix, New York, a Ski-Doo dealer for over 20 years. "The seminars are great: I pick up ideas that I implement at my dealership."

"From the very first sale of the iconic yellow sled in 1959 to today, the success of Ski-Doo snowmobiles has owed as much to the network of owners turned enthusiast turned dealers as it does to J-A Bombardier. His quest for a fun way to travel on snow created a whole new sport and launched an industry", concluded Boisjoli.

About BRP

Information about the complete line of Ski-Doo snowmobiles and all other BRP products, apparel and accessories is available at authorised BRP dealers or anytime on the BRP website at www.brp.com.

BRP, a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, Can-Am™ all-terrain vehicles and roadsters, Rotax® engines and karts as well as direct injection technologies such as E-TEC®.

®, ™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. (i) GTX is a trademark of Castrol Limited, used under license.

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