Bombardier Recreational Products Inc. (BRP)

Bombardier Recreational Products Inc. (BRP)

March 22, 2007 10:19 ET

BRP Intends to Remain the Leader in Innovation: Company Investing $15 Million in New Design and Innovation Centre

VALCOURT, QUEBEC--(CCNMatthews - March 22, 2007) - BRP is investing CAN$15 million to build a state-of-the-art design and innovation centre next to its head office in Valcourt. This new investment will support the company's drive to maintain its global leadership position in the field of innovation.

In 2006, BRP invested $3.6 million to expand its R&D centre in Valcourt and $15.6 million in a partnership with Universite de Sherbrooke to create an advanced technologies centre. This new investment will bring under one roof the Sherbrooke and Valcourt design and advanced concept teams.

"BRP ranks among the leaders in a constantly changing industry where competition is increasing because of globalization," said Jose Boisjoli, president and chief executive officer, BRP. "In this environment, it is critical to bring our design teams together to increase synergies among the various groups and enhance our ability to create the most innovative and competitive products."

The first phase of the project will begin this spring with the demolition of buildings located between BRP's head office and the Manoir Bombardier in Valcourt. With 5,000 square metres (54,000 sq ft) of space, the new building will be more user-friendly and feature several workshops and integrated demonstration rooms. The new design and innovation centre will also be better adapted to the needs of employees and visitors and will become BRP's showcase. More than 50 employees will move to the new facility in 2008.

The project also involves relocating the competition team to an existing building, moving the procurement department to the research centre, and adding parking spaces.

"BRP products are recognized the world over thanks in part to the talent of our design and advanced concept teams," said Denys Lapointe, vice-president, Design & Innovation, BRP. "A leading-edge design centre will give them the space and tools they need to continue their excellent work and will be an additional asset for attracting designers from around the world."

A depiction of the project is available at

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx™ snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as Evinrude E-TEC®, Can-Am™ all-terrain vehicles and roadsters, as well as Rotax® engines and karts.

®, ™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Contact Information

  • Bombardier Recreational Products Inc. (BRP)
    Johanne Denault
    Manager, Corporate Communications and Public Affairs