Bombardier Recreational Products Inc. (BRP)

Bombardier Recreational Products Inc. (BRP)

August 23, 2007 12:31 ET

BRP Redefines the Future of Boating With the 2008 Sea-Doo Sport Boat Line-Up

Sea-Doo Sport Boats Offer Superior Performance, Ease-of-use, Versatility and Convenience for Maximum Family Fun

PALM DESERT, CALIFORNIA--(Marketwire - Aug. 23, 2007) - The 2008 Sea-Doo® sport boats are redefining the mainstream boating market with a host of innovative features and consumer choices, including two premier, 7-metre / 23-foot contenders, the 230 Challenger(i) and 230 WAKE™. The 2008 Sea-Doo sport boats offer a unique combination of innovation, performance, ease-of-use, versatility, peace-of-mind, reliability, and convenience that provide more ways for families to have fun on the water.

"The 2008 Sea-Doo sport boats are designed and engineered from the ground up as totally integrated units. All systems function in complete harmony, making each model a unique, exhilarating experience to drive," said Yves Leduc, vice-president and general manager, Snowmobile, Watercraft, ATV and Sport boat - North America.

SEA-DOO DIRECT DRIVE JET PROPULSION SYSTEM: The Sea-Doo sport boat competitive edge for 2008 starts with the Sea-Doo direct drive jet propulsion system (see Technology Backgrounder for details). This innovative system provides boaters with five key advantages over traditional stern drives:

1. Quick directional response;

2. Direct power;

3. Faster planing;

4. Reduced draft; and

5. Greater peace-of-mind.

SEA-DOO 4-STROKE ROTAX® 4-TEC® MARINE ENGINE: The heart of the Sea-Doo direct drive jet propulsion system is the 4-stroke Rotax 4-TEC marine engine, calibrated specifically for sport boats and integrally engineered to synchronize seamlessly with all the sport boat systems, including fuel and electrical. The Rotax 4-TEC engine also provides high performance, lower maintenance requirements and improved ease-of-use. For 2008, all Rotax engines in Sea-Doo sport boats meet the stringent CARB 3-star ultra-low-emission standard, while meeting EC rules for low noise.

NEW ON SEA-DOO 230 CHALLENGER & 180 CHALLENGER: The Sea-Doo sport boat advantage continues with trendsetting and award winning styling created at the BRP state of the art design centre. For 2008, the 230 Challenger boat offers a new walk-through transom for better accessibility, as well as elegant new coloration. The 180 Challenger features a new performance gauge facia.

NEW SEA-DOO SATELLITE-READY AM/FM/CD STEREO WITH MP3 PORT: For 2008, all Sea-Doo sport boats feature a new satellite-ready AM/FM/CD stereo with MP3 port. This new sound system delivers ample power to provide premium quality sound for all on-water adventures. SE models are equipped with a driver-side stereo remote for added convenience, while WAKE models feature a 125W per channel amplifier with four tower speakers and a PA system to entertain and communicate with those being towed.

SEA-DOO INNOVATION MAXIMIZES SPACE & VERSATILITY: Larger cockpits and greater passenger capacity in each segment mean more space for having more fun, with more friends.

- The exclusive Sea-Doo retractable windshield allows customized wind protection for the operator and passengers, as well as providing improved visibility and communication with the bow area.

- The Sea-Doo exclusive Fold 'n Stow™ door effectively isolates the cockpit when closed, protecting the occupants from wind, but folds down and slides out of sight when not in use.

- Other amenities on many models, such as easy-to-use swim platforms, convenient clean-up interiors with snap-in carpet, built-in or removable ice chests, and ski pylons, further enhance the outstanding versatility of Sea-Doo sport boats.

SEA-DOO SPORT BOATS ARE SERIOUS ABOUT TOW SPORTS: For 2008, BRP offers a complete family of Sea-Doo WAKE models, including its largest ever sport boat, the 230 WAKE. With premium wakeboarding features as value-added standard equipment, these turn-on-a-dime sport boats pull skiers, wakeboarders and wakeskaters up out of the water quickly and easily.

"Our 2008 line-up offers versatile, fun-filled, hassle-free ownership and functional innovation to boaters who spend their leisure hours on the water with their families," concluded Leduc. "Along with the Sea-Doo direct drive jet propulsion system, that's more good reasons why BRP is among the top five boat manufacturers, and Sea-Doo is one of the world's biggest marine brands."

www.brp.com

®, ™ and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

(i) Trademark of Bombardier Inc., used under license.

Contact Information

  • Bombardier Recreational Products Inc. (BRP)
    Johanne Denault
    Manager, Corporate Communications and Public Affairs
    450-532-5173
    johanne.denault@brp.com