SOURCE: Simple Alternatives

Simple Alternatives

December 19, 2013 15:41 ET

Bruce Bond Joins Simple Alternatives as Director of Strategic Development

Former ETF Executive Joins Liquid Alternative Hedge Fund Pioneer

RIDGEFIELD, CT--(Marketwired - Dec 19, 2013) - Simple Alternatives, LLC, a leading alternative mutual fund company focused on providing investors better access to hedge fund managers, announced today that ETF industry visionary H. Bruce Bond has joined the firm as Senior Partner and Director of Strategic Development and will become a minority investor in Simple Alternatives, LLC.

"Bruce Bond was a driving force and agent of change in the ETF industry and we believe his experience will be invaluable in our efforts to build out a superior alternative mutual fund platform," said Jim Dilworth, CEO and founder of Simple Alternatives. "There are many parallels between the current growth opportunity for '40 Act alternative mutual funds and the early days of the wildly successful ETF business. Bruce's involvement and investment are important building blocks that will allow us to enhance our product development and distribution capabilities, and strengthen the firm as a leader in alternative mutual funds. We are thrilled to have Bruce join the Simple Alternatives team."

"Simple Alternatives' distinct focus on delivering access to seasoned hedge fund managers using a mutual fund platform is what sets them apart from retail focused mutual fund companies offering alternative strategies," said Bruce Bond. "I am very excited about the opportunity to help accelerate their growth and the greenfield opportunity with institutional consultants and advisors seeking to allocate to skilled hedge fund talent capable of delivering non-correlated absolute returns."

Previously, Bond was the founder of PowerShares Capital Management and served as Invesco PowerShares chief executive until 2009. He received numerous awards during this time most notably, named as the "Greatest Contributor to the ETF Industry" at the Global ETF Awards three times between 2005-2007. Before PowerShares, Bond was Managing Director and Vice President of Nuveen Investment and also served as Vice President and Regional Sales Manager at First Trust Portfolios L.P.

The growth of liquid alternatives is bringing investment strategies previously reserved for the wealthiest investors to a much broader audience, providing the advisor community with solutions that can be used to reduce correlation, lower volatility and downside risk. The amount of assets invested in '40 Act liquid alternative funds is expected to double by 2018, to nearly $500 billion, according to a recent study by Strategic Insight, a mutual fund industry research firm. (1)

About Simple Alternatives, LLC

Simple Alternatives is an investment manager focused on liquid alternative strategies. The company is 100% independent and employee owned. Simple Alternatives' S1 Fund (NASDAQ: SONEX) is a multi-manager alternative mutual fund that utilizes a portfolio of skilled (fundamentally-based) long/short equity managers each of whom brings a distinctive edge to the portfolio. The S1 Fund (the "Fund") seeks to provide long-term capital appreciation with an emphasis on absolute (positive) returns and low correlation to traditional financial market indices such as the S&P 500® Index. Structured as a mutual fund, the S1 Fund offers access to long/short strategies to a wide range of investors, with the benefits of daily liquidity, high transparency and low investment minimums.

For more information on Simple Alternatives, LLC and the S1 Fund please visit www.simplealternatives.com

(1) Source: Strategic Insight, "Alternatives Industry Analysis, 2013", October 2013.

Fund Risks

The Fund is non-diversified and may focus its investments in the securities of a comparatively small number of issuers. Concentration in securities of a limited number of issuers exposes a fund to greater market risk and potential monetary losses than if its assets were diversified among the securities of a greater number of issuers. The Fund may invest in small- and medium-sized companies which involve greater risk than investing in larger, more established companies, such as increased volatility of earnings and prospects, higher failure rates, and limited markets, product lines or financial resources.

The Fund may invest in foreign or emerging markets securities which involve special risks, including the volatility of currency exchange rates and, in some cases, limited geographic focus, political and economic instability, and relatively illiquid markets.

The Fund may invest in debt securities which are subject to interest rate risk. An increase in interest rates typically causes a fall in the value of the debt securities in which the Fund may invest. The Fund may also invest in high yield, lower rated (junk) bonds which involve a greater degree of risk and price fluctuation than investment grade bonds in return for higher yield potential. The Fund's distressed debt strategy may involve a substantial degree of risk, including investments in sub-prime mortgage securities.

The Fund may purchase securities of companies in initial public offerings. Special risks associated with these securities may include a limited number of shares available for trading, unseasoned trading, lack of investor knowledge of the company and limited operating history. The Fund may leverage transactions which include selling securities short as well as borrowing for other than temporary or emergency purposes. Leverage creates the risk of magnified capital losses.

The Fund may also invest in derivatives which can be volatile and involve various types and degrees of risks, depending upon the characteristics of a particular derivative. The Fund may invest in options and futures which are subject to special risks and may not fully protect the Fund against declines in the value of its stocks. In addition, an option writing strategy limits the upside profit potential normally associated with stocks. Futures trading is very speculative, largely due to the traditional volatility of futures prices.

Investors should carefully consider the Fund's investment objectives, risks, charges and expenses before investing. For a summary prospectus, or prospectus that contains this and other information, call 866-882-1226. Read the prospectus carefully before investing.

The S1 Fund is distributed by Foreside Funds Distributors LLC Berwyn, PA who is not affiliated with Simple Alternatives, LLC

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