SOURCE: Brunner

November 19, 2008 09:59 ET

Brunner Digital New Name in Washington, D.C.

WASHINGTON, DC--(Marketwire - November 19, 2008) - Advertising agency Brunner, headquartered in Pittsburgh, Pa., is converting the name, the management and the focus of its Washington, D.C. office to reflect the District's increasingly digital-oriented marketing communications needs.

The office, formerly Blattner Brunner, recently posted its new signage as Brunner Digital at its 1250 Eye Street, N.W. address. Other changes include the naming of Tim Weinheimer as Acting Managing Director, bringing digital experience and account management expertise to a position that had been largely a more traditional advertising management position. Weinheimer has led Brunner's digital marketing efforts for the past two years for amFAR, the American Federation for Aids Research as well as the American Bankers Association. Previously, he worked at Marc USA, Pittsburgh, and The Richards Group, Dallas, where he managed AT&T and other telecom accounts.

Brunner Digital's Creative Director of Emerging Media, Ernie Mosteller, has expanded his role in the Washington office with a focus on social media and other new forms of digital communications in addition to creative duties. He recently was a featured panelist at Interact '08 where he discussed the rising need for digital talent in the Washington market.

Additionally, Brunner Digital has hired Shaun Quigley in the newly created role of Interactive Practice Director, responsible for the 360° integration of clients' marketing strategies, with digital as a key part of the solution. He previously managed the National Wildlife Federation account at Greenfield/Belser, Ltd., Rockville, Md., where he was responsible for account management and digital design and development.

"Our focus on digital is a natural extension of more than a decade's worth of experience in the digital space, which started with our Pittsburgh office and now includes the special opportunity that the D.C. market provides," states Rick Gardinier, Brunner Chief Digital Officer. "If you consider that nearly 90% of our new business growth in D.C. since the beginning of 2008 has been digital, our new direction here is an absolute reflection of that. The point of difference for us is that we combine digital areas that are typically distinct from one another. One is the backend technology and programming which a lot of firms in the D.C. metro area tend to focus on. The other is our reputation for the creative firepower that we add. We create a bridge between those two aspects of digital marketing which makes us very different from other firms in the market."

The Brunner Digital office in D.C. benefits from the wider organization's digital heritage that goes back to 1997. "We may look like the new kids on the block in Washington," states Scott Morgan, Brunner president, "but the reality is we've got a core marketing competency in the digital space that traces back to some of the first web sites ever created for Fortune 500 companies. Our clients in D.C. like to know we have that level of credibility as well as being one of the few marketing firms in the United States awarded Microsoft Gold certification."

Brunner is a $200 million independent advertising agency with 185 employees and offices in Pittsburgh, Atlanta and Washington, D.C. The agency provides a broad range of innovative services in business intelligence, branding, advertising, digital marketing, direct/one-to-one marketing, public relations, promotion and design services to clients such as GlaxoSmithKline, IBM, The DOW Chemical Company, Golfpride, GNC, Cub Cadet and Zippo. Brunner is ranked among the Top 100 U.S. advertising agencies.

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