Brush With Tooth Tunes(TM), Rock With One Direction This August

EWING, NJ--(Marketwire - Mar 4, 2013) - In celebration of the new One Direction ARM & HAMMER™ Tooth Tunes™ toothbrushes, Church & Dwight Co., Inc. is hosting the Brush with Tooth Tunes™, Rock with One Direction Sweepstakes! Enter for a chance to win the Grand Prize, four tickets to a One Direction concert on August 10, 2013!

Visit ToothTunes.com to complete the registration form and click submit to be entered for your chance to win. Create a video of yourself or your kids brushing with their One Direction ARM & HAMMER™ Tooth Tunes™ for a chance to be featured on ToothTunes.com¹. Brush with Tooth Tunes™, Rock with One Direction Sweepstakes contestants can enter once per week from March 1, 2013 through June 30, 2013. 

One Grand Prize winner will be chosen, along with 100 First Prize winners, in July 2013. The 100 First Prize winners will receive One Direction prize packs, with One Direction merchandise.

"We are so excited to be hosting the Brush with Tooth Tunes™, Rock with One Direction Sweepstakes. We are thrilled to offer fans the chance to rock out with One Direction live in concert," said Tim Seitter, VP of Oral Care Marketing, Church & Dwight Co., Inc.

The new ARM & HAMMER™ Tooth Tunes™ toothbrushes each feature a chart-topping single from One Direction:

• "What Makes You Beautiful" performed by One Direction
• "One Thing" performed by One Direction

Each One Direction ARM & HAMMER™ Tooth Tunes™ toothbrush plays two minutes of music to encourage longer brushing and ensure that kids achieve the dentist's recommended brushing time.

ARM & HAMMER™ Tooth Tunes™ Music in Your Mouth™ technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush. This patented technology delivers high quality sound by broadcasting music into the jaw, which is then transmitted through the inner ear, allowing the person brushing their teeth to hear the music.

The ARM & HAMMER™ Tooth Tunes™ One Direction toothbrushes, brought to you by the #1 kid's battery-powered toothbrush brand, have a suggested retail price of $9.99 and are available at mass, drug and food retailers nationwide.

¹ A Video is not required for entry.

ARM & HAMMER, TOOTH TUNES, and MUSIC IN YOUR MOUTH are trademarks of Church & Dwight Co., Inc.
© 2013 1D Media Ltd under license to Global Merchandising Services.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER brand name and other well-known trademarks.