SOURCE: BSH Home Appliances


June 28, 2016 15:05 ET

BSH Home Appliances Corporation Names Beatriz Sandoval as Director of Brand Marketing for Thermador

IRVINE, CA--(Marketwired - June 28, 2016) - BSH Home Appliances Corporation is pleased to announce that Beatriz Sandoval has been appointed to the position of Director of Brand Marketing for Thermador at BSH Home Appliances in North America. Sandoval brings more than 14 years of experience within BSH and most recently held the position of Senior Marketing Manager for Thermador, where she developed and executed creative, multi-platform campaigns that propelled Thermador to be a leading brand in the luxury appliances market.

In her new role, Sandoval will be responsible for the strategic overview, development and direction of the brand, which encompasses marketing activities, creative executions, media planning, identifying market potential and driving the vision for product roadmaps.

"Beatriz Sandoval is the ultimate champion of the Thermador brand and has a strong record of innovative, results-driven leadership," said Volker Thaens, Senior Vice President of Product and Brand Management. "Her excitement and passion for the brand, along with creative strategic thinking and unparalleled dedication makes her an invaluable part of the Thermador team and a perfect fit for the role of Brand Director."

Sandoval began working for BSH in 2002 as Brand Marketing Manager. Her creativity, leadership and management skills have fostered strategic partnerships and brand programs that have generated significant results for the Thermador brand.

Sandoval began her professional career in marketing communications with ASICS America, and has also coordinated multiple successful campaigns for Virtual Emporium and

About BSH Home Appliances Corporation
BSH Home Appliances Corporation manufactures and markets small and major home appliances that are known across North America for their high-quality and superior innovation. BSH sells its Bosch, Thermador and Gaggenau branded products throughout North America, through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups. BSH Home Appliances Corporation is a wholly-owned subsidiary of BSH Hausgeräte GmbH, headquartered in Munich, Germany, the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. Manufacturing facilities are located in New Bern, North Carolina, and La Follette, Tennessee.

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