SOURCE: BSQUARE Corporation

Bsquare Corporation

August 22, 2012 09:15 ET

Bsquare and AOpen Accelerate Market for Specialized Devices

New Bsquare Program Facilitates Microsoft Windows Embedded Development

BELLEVUE, WA and SAN JOSE, CA--(Marketwire - Aug 22, 2012) -  BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices and AOpen America, a leading manufacturer of applied computing solutions, today announced a partnership to accelerate the capabilities of AOpen's Certified System Builders to more effectively tap into the burgeoning market for specialized devices built on Windows Embedded technologies. 

The System Builder Program offered directly by Bsquare to AOpen's Certified System Builders provides several key ingredients to facilitate market growth, including: validated, production-ready Windows Embedded Standard 7 (WES7) operating system (OS) images, technical support, engineering services and joint sales collaboration.

This Program is designed to quickly enable AOpen Certified System Builders to target new vertical markets and to build competitively priced solutions using AOpen hardware platforms and Windows Embedded technologies. 

The validated WES7 images, services and technical support available through this Program are designed for the AOpen DE5100, DE3100, DE67, MP65 and WT22RM-H Platforms. AOpen Certified System Builders who join this program can use the WES7 OS images and services from Bsquare to rapidly expand their market opportunity and to compete more effectively by reducing time, cost and risk to market. 

"The market for specialized devices is growing at over 20% annually. Our partnership with AOpen is a significant part of our overall strategy to partner with Intel and their strategic ecosystem partners. Through this Program, we offer practical assistance and expertise to AOpen's Certified System Builders to drive their success in the rapidly growing market for specialized devices like digital signage, kiosks, retail POS, thin clients, security and surveillance, and more," said Scott Caldwell, Vice President of Sales, Third-Party Licensing for Bsquare. 

"As a leading provider of small form factor hardware solutions for specialized devices across many diverse vertical markets, partnering with Bsquare makes complete sense. Not only do our partners gain access to the longer life cycle Windows Embedded products, but also to renowned engineering expertise and support from Bsquare. This Program will help our channel partners find new success in current and emerging vertical markets," said Angela Tang, Marketing Manager of AOpen America Inc.

For more information about the Bsquare System Builder program for AOpen Certified System Builders, go to www.bsquare.com/aopen.

About BSQUARE Corporation
Bsquare, a global leader in embedded solutions, applies experience and expertise on leading platforms to create new connections with customers, new business models and to enable new ways of working and communicating. Bsquare serves customers by forging connections among the partners, people, tools, and technology needed to create smart connected devices. For more information, visit: www.bsquare.com.

About AOpen
AOpen, Inc. founded in 1996 is headquartered in Taiwan with offices in America, Europe, Asia and the Pacific. AOpen has more than 10 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOpen. As the leading manufacturer, of digital signage hardware solutions world-wide, AOpen keeps expanding its products and services for digital signage and other vertical application markets. With in-depth market knowledge AOpen can offer advice for complete digital signage platform solutions. AOpen has cultivated a sophisticated ecosystem of premium solution providers to offer its solutions via its value added channel network to the market. Please visit us at usa.aopen.com.   

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Contact Information

  • Bsquare Contact:
    Diana Hoffman
    BSQUARE Corporation
    +1 425.519.5273
    Email Contact

    Investors Contact:
    Brett Maas
    Hayden IR
    + 1 646.536.7331
    Email Contact

    AOpen Contact:
    Angela Tang
    AOpen America Inc.
    +1-408-586-1279
    Email Contact