September 08, 2011 09:15 ET

BSQUARE and Future Electronics Form Global Sales and Marketing Alliance

Leading Software Solutions Provider and Global Component Distributor Team to Support Smart, Connected Device Market

BELLEVUE, WA and MONTREAL--(Marketwire - Sep 8, 2011) - BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices and Future Electronics, a world-class innovator in the distribution and marketing of semiconductors and passive, interconnect and electro-mechanical components, today announced the formation of a global sales and marketing alliance. Combined, the complementary strengths of the two companies provide an unprecedented and unified approach to hardware and software solutions for the smart, connected devices market.

Through the new alliance BSQUARE is continuing the Company's global expansion, bringing its engineering services, development tools and software products to Future's ARM and x86 based OEM customers around the world. Additionally, Future's customers are gaining access to Microsoft Embedded licensing and additional software products from the broad ecosystem of BSQUARE partners. For BSQUARE customers, which include device makers, developers, OEMs and ODMs, the alliance means greater access to device components and a true one-stop-shop for embedded device solutions.

"This partnership is unique in that it combines best-of-breed of embedded hardware and software capabilities for the development of smart, connected devices," said Brian Crowley, chief executive officer for BSQUARE. "For BSQUARE, this partnership builds on the European expansion we announced earlier this year and also furthers the Company's competitiveness in global distribution. Now, Future's worldwide OEM customer base can benefit from BSQUARE expertise in operating system platform selection, optimization, application development, automated testing and software licensing."

"This partnership represents an industry milestone," said Dan Casey, Executive Vice President of Future Electronics. Together, Future and BSQUARE are enabling an integrated, solutions-oriented approach to device development for a large and growing market that traditionally has been served separately by the hardware and software ecosystems. We are very optimistic about our partnership with BSQUARE and the company's ability to service our customers worldwide. This complements Future's hardware development with software capabilities not found elsewhere in the mainstream silicon and components distribution business."

BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit

About Future Electronics
Headquartered in Montreal and operating in 42 countries around the world, Future Electronics has earned an impressive reputation for the strength of its commercial and technical competencies through all stages of the design-production cycle, and for developing efficient, comprehensive global supply chain solutions. Future Electronics is globally integrated, with one worldwide IT infrastructure providing real time inventory availability and access, while enabling full integration of operations, sales and marketing worldwide. Offering the highest level of service, the most advanced engineering/design capabilities and technical solutions, and the largest available-to-sell inventory in the world, the company's mission is always to Delight the Customer®. For more information, visit

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Contact Information

  • BSQUARE Contact:
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    BSQUARE Corporation
    +1 425.519.5273
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    Investors Contact:
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    Hayden IR
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