BSQUARE Corporation

July 19, 2012 09:15 ET

Bsquare Announces Worldwide Distribution Agreement for Crank Storyboard Suite

Software Enables Rich Animated UI Design Solutions for Embedded Devices

BELLEVUE, WA--(Marketwire - Jul 19, 2012) - BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices, today announced the Company finalized an agreement with Crank Software to provide worldwide distribution and support of Crank Storyboard Suite, a UI design solution for embedded devices. This latest addition to the broad Bsquare ecosystem expands the Company's portfolio of development tools, enabling design and development on Windows, Apple Mac desktop, Embedded Linux and QNX environments.

Crank Storyboard Suite enables UI Designers and Embedded Engineers to easily collaborate, prototype, develop and release rich animated user interfaces for embedded devices. Using Storyboard, UI Designers, even those with little or no programming experience, can realize their UI designs through import from Adobe® Photoshop® and do this in parallel with, yet independently from, the engineers who are working on the coding. Storyboard simplifies the design process and saves valuable time.

"There is a critical demand for UIs to be not only functional and easy-to-use, but also attractive. Crank Software is transforming the tools and the process that embedded teams use to create these UIs," said Brian Crowley, CEO for Bsquare. "The addition of Crank Software's Storyboard Suite to the Bsquare product portfolio will enable our customers to build rich UIs and get to market faster by allowing them to leverage the core skills of each valued member of their development teams. The Storyboard Suite also enhances our ability to support our customer's development on a wide range of processors including Intel, ARM, Renesas SH, QorIQ or MIPS target processors and to do this for a variety of operating systems including Windows Embedded Compact, Embedded Linux and QNX.

"Bsquare has both deep embedded experience and worldwide coverage, and those talents and local support capabilities are a great complement to and a valuable support system for the Crank Storyboard Suite product offering," said Jason Clarke, Vice President of Sales & Marketing. "Bsquare is providing a great resource to our customers around the world."

For more information on Crank Storyboard Suite, distributed and supported by Bsquare, visit

About Bsquare Corporation
Bsquare, a global leader in embedded solutions, applies experience and expertise on leading platforms to create new connections with customers, new business models and to enable new ways of working and communicating. Bsquare serves customers by forging connections among the partners, people, tools and technology needed to create smart connected devices. For more information, visit:

About Crank
Crank Software is an innovator in embedded user interface (UI) solutions. Our products and services enable R&D teams to quickly and collaboratively develop rich animated UIs for resource-constrained embedded devices compared to traditional electronic design automation tools. Today, time is wasted in the development lifecycle because the design goes back and forth between UI designers, user experience designers, and embedded systems engineers. The Crank Storyboard Suite enables stakeholders to work in parallel. Storyboard manages the entire UI lifecycle -- from UI design to simulation to being optimized for the device. Storyboard delivers competitive advantage because streamlining the development lifecycle enables companies to get products to market faster, with higher ROI, and lower TCO while delivering a superior customer experience. Visit Crank at

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Contact Information

  • Bsquare Contact:
    Diana Hoffman
    BSQUARE Corporation
    +1 425.519.5273
    Email Contact

    Investors Contact:
    Brett Maas
    Hayden IR
    +1 646.536.7331
    Email Contact

    Crank Contact:
    Jason Clarke
    Crank Software Inc.
    +1 613.595.1999
    Email Contact

    110 110th Ave. NE., Suite 200
    Bellevue, Washington 98004
    Toll Free: 888.820.4500
    Main: +1 425.519.5900
    Fax: +1 425.519.5999