BSQUARE Corporation

February 24, 2010 09:00 ET

Bsquare Appoints Mark McMillan as Vice President, Worldwide Sales and Marketing

Industry Veteran Brings Significant Sales and Marketing Experience in Mobile, Consumer and Vertical Device Markets

BELLEVUE, WA--(Marketwire - February 24, 2010) -  BSQUARE Corporation (NASDAQ: BSQR), the leading software solutions provider to the global embedded device community, today announced the appointment of Mark McMillan as Vice President of Worldwide Sales and Marketing.

Mark McMillan has spent the past 35 years leading the growth of high tech companies serving as CEO or in senior sales capacities. McMillan founded Softworks Development Corporation while a student at University of Wisconsin Milwaukee for Computer Science. He served as President of Softworks for 10 years, during which time the company was twice listed in the top 20 on Inc.'s 500 list of fastest growing private companies. McMillan later served as the VP and GM of North American Operations for Phoenix Technologies, a publicly-traded embedded software company, where he was responsible for sales and professional services for North America. At Insignia Solutions, a public embedded software company specializing in embedded Java and mobile device management solutions, McMillan served as CEO and architected the company's sale to Smith Micro Software, Inc., where he assumed the position of Executive Vice President of Worldwide Sales.

"Mark brings tremendous sales and marketing expertise in the mobile and embedded software industry," said Brian Crowley, Bsquare's President and CEO. "Throughout his career, Mark has demonstrated great entrepreneurial background with a talent for defining key customer needs and crafting solutions for those needs. We are excited to have someone of Mark's caliber at Bsquare."

"I am thrilled to join Bsquare at this exciting time in its growth," said Mark McMillan. "Bsquare uniquely combines strategic relationships with Microsoft and leading silicon vendors, compelling products and an unmatched engineering services organization to deliver go-to-market solutions for smart connected devices."

About Bsquare

Bsquare is an industry leader with a proven track record in providing production-ready software products and engineering services to the smart device market. With software products and a consulting practice that encompasses deep technical knowledge of Windows Embedded and other technologies, Bsquare enables OEMs to select, adopt, develop and ship best in class products. Since 1994, Bsquare has provided device manufacturers with software solutions for personal navigation devices, point-of-sale terminals, handheld data terminals, smart phones and many other device categories allowing them to get to market more quickly and cost effectively.

For more information, visit