September 15, 2011 16:05 ET

BSQUARE Expands Datalight Distribution Territory

BELLEVUE, WA--(Marketwire - Sep 15, 2011) - BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices, today announced an agreement with Datalight permitting BSQUARE to distribute Datalight products in Korea and China. BSQUARE already distributes select Datalight products in North America and Taiwan.

Through this agreement, BSQUARE will offer Datalight Reliance Nitro™, a highly reliable file system designed for embedded devices that need to store large numbers of files and Datalight FlashFX® Tera, a comprehensive flash memory management solution that alleviates the volatility and constraints of single-source flash memory drivers, while handling the vulnerabilities of NAND flash memory. Along with software licenses for these products, BSQUARE is also providing integration services for companies wanting to integrate Datalight storage and memory solutions in to operating system images.

"The expanded territory agreement with Datalight complements the strategic focus BSQUARE has on strengthening our global distribution relationships," said Mark McMillan, Vice President Worldwide Sales and Marketing for BSQUARE. "Datalight products have been a key component of our portfolio since 2005, enabling us to provide crucial storage and memory solutions for our customers' embedded devices. By making Datalight products available in Korea and China, BSQUARE is helping these companies to succeed in the fast-growing embedded market."

This agreement furthers the continued growth of BSQUARE in the Asia-Pacific (APAC) region by strengthening and enlarging the Company's product distribution channel. BSQUARE supports its APAC customers with a development center in Taipei, Taiwan, and local resources throughout the region that provide sales, development, testing and support services.

"Datalight is happy to have a partner who can provide integration services to new Windows Embedded customers in Korea and China," said Kerri McConnell, VP, Sales and Marketing, Datalight. "Partnering with BSQUARE in these markets will allow OEMs to more quickly and easily integrate our software to build more reliable, better performing products."

For more information about Datalight products distributed and supported by BSQUARE, visit:

BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit

About Datalight
Datalight, Inc. headquartered just north of Seattle, WA, develops technologies to enable risk- free mobile data. Datalight file system and device driver software ensures reliability, performance and flexibility, and is used worldwide on many of today's most well-known devices. For more information, visit

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Contact Information

  • BSQUARE Contact:
    Diana Hoffman
    BSQUARE Corporation
    +1 425.519.5273
    Email Contact

    Investors Contact:
    Brett Maas
    Hayden IR
    + 1 646.536.7331
    Email Contact