SOURCE: BSQUARE Corporation

BSQUARE Corporation

September 01, 2010 09:00 ET

BSQUARE Names Former Microsoft and Palm Executive to Lead Product Development

John Traynor Brings More Than 20 Years of Software and Mobile Industry Experience to BSQUARE

BELLEVUE, WA--(Marketwire - September 1, 2010) -   BSQUARE Corporation (NASDAQ: BSQR), a leading software solutions provider to the mobile and embedded device community, today announced the appointment of John Traynor to the position of Vice President, Products, effective today. In this role, Mr. Traynor will oversee the planning and development of all product solutions for BSQUARE. Mr. Traynor is based out of the BSQUARE corporate headquarters in Bellevue, Washington.

Mr. Traynor brings deep product management experience together with software and mobile industry expertise to BSQUARE. In early 2010, he became a founding board member of the Enterprise Mobility Foundation. Traynor spent 16 years with Microsoft and most recently was Vice President, Product Management at Palm, Inc. where he created innovative product strategies that quickly drove increasing revenue from new markets. He began his career as an entrepreneur and consultant driving business development and product strategy before joining Microsoft in 1991. Traynor later held key management positions with Microsoft defining and launching products in the mobility space. He holds a Bachelor of Arts in Finance and Economics from King's University College at the University of Western Ontario in London, Canada and a Master of Business Administration in Strategic Management from the Schulich School of Business at York University in Toronto, Canada.

"John brings substantial mobile industry expertise to BSQUARE. His experience at marketplace leaders such as Microsoft and Palm where he developed competitive product strategies that created new revenue sources is uniquely aligned with our immediate and long-term market segment strategies," said Brian Crowley, President and CEO for BSQUARE. "We have grown to the stage where we need a strong product development leader such as John to capitalize on the accelerating growth in the mobile device marketplace."

About BSQUARE
BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing to the smart device market. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost.

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