BSQUARE Corporation

June 04, 2013 09:15 ET

Bsquare to Showcase Automated Testing and HTML5 Technology at Telematics Detroit 2013

Product Demos and Multi-Platform Expertise Highlight Participation

BELLEVUE, WA--(Marketwired - Jun 4, 2013) - Bsquare booth # 96 -- BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart connected systems, today announced its participation at Telematics Detroit 2013 at the Suburban Collection Showplace in Novi, MI June 5-6, 2013. Bsquare will showcase its connected car solutions including TestQuest automated testing technology and HTML5 development.

"We are excited to be sponsoring Telematics Detroit and showcasing our powerful automated testing technology and HTML5 capabilities," said Mike Stipe, Senior Vice-President of Worldwide Sales and Marketing for Bsquare. "Automotive OEMs demand high-performing yet highly reliable systems and strong software testing solutions, quality management and a UI that helps them to differentiate from the competition. Bsquare has the tools and expertise to help manufacturers achieve all of these objectives. We have deep IVI/Telematics/HMI development and quality management experience with some of the world's leading automakers and Tier 1 suppliers."

Adequately testing software in the vehicle is a key challenge for automakers. In fact, comprehensive testing is one of the most important requirements for delivering an automobile to consumers.  As automotive software continues to become more complex and affect an increasing number of components and systems, the value of scalable, cost effective testing solutions will increase according to leading analysts.

"Automotive companies have always required the highest vehicle performance and quality ratings in order to stand out and stay viable in the market. As the connected car of the future becomes a reality and more components rely on software related technologies, testing and quality assurance solutions will become crucial elements for infotainment and telematics," said Roger Lanctot, Associate Director, Global Automotive Practice, Strategy Analytics.

TestQuest helps Automotive OEMs and Tier 1s increase quality while reducing project length and cost. This technology allows development teams to test IVI/Telematics/HMI systems in the same way consumers interact with them. The solution is easily scalable and extensible and allows QA teams to efficiently perform robust system testing more quickly with lower costs. In addition, TestQuest enables supply chain engagement and cooperation among OEMs, Tier 1s, and other suppliers to share test cases and test results in a distributed and collaborative manner not possible with other test automation systems. The company's HTML5 Rendering Engine and services empower developers to create rich user interfaces and experiences across embedded systems including HMI of infotainment devices.

Bsquare is both sponsoring and exhibiting at this year's event -- highlighting its increased emphasis on the Automotive IVI/Telematics industry. Bsquare has also dedicated more development resources to its automotive practice and increased technical participation in key industry groups such as the GENIVI Alliance.

Bsquare empowers automotive OEMs, Tier 1 and Tier 2 suppliers to quickly deliver innovative, high quality connected automotive systems:

  • Extensive embedded development experience and expertise
  • Automotive system integration
  • Technology products and development tools
  • Quality Management and test services

About BSQUARE Corporation
Bsquare, a global leader in embedded solutions, applies experience and expertise on leading platforms to create new connections with customers, new business models and to enable new ways of working and communicating. Bsquare serves customers by forging connections among the partners, people, tools, and technology needed to create smart connected systems. For more information, visit

About Telematics Detroit 2013
Telematics Detroit is the world's largest and most influential business focused conference and exhibition for the entire telematics ecosystem. The event features over 1800+ executives attended along with 100+ industry pioneers speakers. For more information, visit

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Contact Information

  • Bsquare Contact:
    James Salter
    BSQUARE Corporation
    +1 425.519.5228
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    Investors Contact:
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    Hayden IR
    + 1 646.536.7331
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