April 07, 2011 09:15 ET

BSQUARE to Distribute Microsoft Embedded Solutions in Europe

BELLEVUE, WA--(Marketwire - April 7, 2011) - BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices, today announced it has entered into a new European distribution agreement with Microsoft. BSQUARE will now distribute the entire Microsoft Windows Embedded portfolio, such as Windows Embedded CE and Windows Embedded POSReady 7, in Europe.

This new European agreement expands upon the existing distribution rights BSQUARE already has for Microsoft Windows Embedded in North America and Microsoft Windows Mobile worldwide. BSQUARE will provide OEMs and device manufacturers with access to Microsoft Embedded licensing. These licensing services are complemented by the end-to-end BSQUARE consulting, development and integration services and automated testing solutions.

Brian Crowley, chief executive officer of BSQUARE, said, "BSQUARE continues to strengthen its global distribution relationships. This new agreement with Microsoft is aligned with our strategic focus on creating a portfolio of BSQUARE solutions that enable device makers around the world to deliver smart, connected devices and also provides robust, regional growth opportunities for the company."

The agreement signals a strategic expansion of the European market for BSQUARE, a company focused on enabling the creation of smart, connected devices for mobility, automotive, retail, and other fast-growing vertical markets. BSQUARE will focus initially on new licensing distribution in the United Kingdom and German markets, complementing the company's existing European business. BSQUARE has its primary European office in Bristol, United Kingdom and provides multinational OEMs and ODMs with development, licensing, integration and testing services from locations around the globe.

Forward-Looking Statements
This release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements relating to expectations for our expansion of our European distribution of Microsoft products, and our overall growth as a result of this expansion. All of the statements contained herein that do not relate to matters of historical fact should be considered forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from such statements. There can be no assurance that forward-looking statements will be achieved. Important factors that could cause actual results to differ materially from those indicated in forward-looking statements include: whether we are able to execute our growth plans and adequately scale our operations to support this growth and adequately service customers in Europe; whether we can maintain our relationship with Microsoft; risks, uncertainties and changes in financial conditions; intellectual property risks; and general risks associated with our international operations. Therefore, all forward-looking statements should be considered in light of various important factors including, but not limited to, the risks and uncertainties listed above. The Company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made. Please also refer to the Company's most recent Quarterly Report on Form 10-Q, Annual Report on Form 10-K and other filings with the SEC for other important risk factors that could cause actual results to differ materially from those indicated in any forward-looking statements.

BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit

Contact Information

  • BSQUARE Contact:
    Diana Hoffman
    BSQUARE Corporation
    +1 425.519.5273
    Email Contact

    Investors Contact:
    Brett Maas
    Hayden IR
    + 1 646.536.7331
    Email Contact