BSQUARE Corporation

February 16, 2010 09:00 ET

Bsquare to Offer New Windows Phone 6® Starter Edition for New & Emerging Markets

BARCELONA, SPAIN and BELLEVUE, WA--(Marketwire - February 16, 2010) -  BSQUARE Corporation (NASDAQ: BSQR), the leading software solutions provider to the global embedded device community, today announced it will offer the new Windows Phone 6 Starter Edition SKU, software designed to help OEMs reach new and emerging markets with their consumer mobile handsets. As the global distributor for Windows Phone, Bsquare customers include both handset manufacturers developing Windows Phones for consumers and rugged device manufacturers shipping data collection terminals to businesses and other OEMs.

Bsquare will offer two versions of the Windows Phone 6 Starter Edition SKU: Multilanguage versions with and without Microsoft ® Office Mobile. The Windows Phone Starter Edition SKU supports 2G (GSM), 2.5G (CDMA2000 xRTT, EDGE, GPRS), CDMA (Rev A, EV-DO Revision A) and TD-SCDMA radios.

"Businesses are hungry for mobile solutions that can support the needs of both knowledge workers and field service professionals while also providing scalability to IT organizations," said Brian Crowley, Bsquare's president and CEO. "Windows Phone is an ideal platform for developing smarter, more compelling devices and the new Windows Phone 6 Starter Edition SKU makes it available to a broader set of device manufacturers globally. By providing the technical support, training, software products and engineering services to a broader base of customers, we offer a complete solution and are helping expand the Windows Phone device ecosystem beyond the traditional smartphone."

"By 2013, we expect the total worldwide shipments of converged mobile devices will reach 391.3 million units, making for a CAGR of 20.9% for 2009-2013," said Will Stofega, IDC analyst for Mobile Device Technology and Trends. "Mobile devices are in an ideal position moving forward, but in a highly competitive mobile device market, choosing the right mobile operating system is key."

In addition to the Windows Phone 6 Starter Edition, Bsquare will continue to offer versions of the Windows Phone operating system targeted at higher end consumer devices as well as vertical market devices. Key benefits of the Windows Phone 6 operating system include proven ROI, simplified management, more security and flexibility. New Bsquare customers -- including some 15 consumer and rugged device OEMs -- will utilize the Windows Phone platform for a number of unique devices including: a mobile device that combines 3G terrestrial wireless capability with satellite voice and data services for government, energy, utility, transportation and maritime applications; mobile terminals targeted at retailers; and rugged field computing devices for land survey, industrial, agriculture and other rugged applications.

"Bsquare is now serving the broader mobility market by making Windows Phone licensing available to a wider audience," said Nalin Rohatgi, mobility channel business development manager at Microsoft Corp. "OEMs can choose the Windows Phone operating system for vertical market devices to help customers extend their business systems to mobile devices."

Bsquare engineering services has developed more than 50 custom Windows Phone devices for equipment manufacturers and works closely with Microsoft to take the Windows Phone platform to a broad set of mobility OEMs and operators. With its TestQuest automated testing products, customized for Windows Phone, Bsquare enables new mobility OEMs to get to market more quickly. Bsquare also provides Windows Mobile reference designs and board support packages in partnership with leading silicon vendors, communication stacks, technical support, training, engineering services and other value-add products to the broad base of Windows Phone customers.

For more information about Windows Phone licensing and to take advantage of special training offers, visit

About Bsquare
Bsquare is an industry leader with a proven track record in providing production-ready software products and engineering services to the smart device market. With software products and a consulting practice that encompasses deep technical knowledge of Windows Embedded and other technologies, Bsquare enables OEMs to select, adopt, develop and ship best in class products. Since 1994, Bsquare has provided device manufacturers with software solutions for personal navigation devices, point-of-sale terminals, handheld data terminals, smart phones and many other device categories allowing them to get to market more quickly and cost effectively.

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