HOUSTON, TX--(Marketwire - Feb 21, 2013) - In the last year and a half, BTC Marketing Group has done a great deal of expansion. They have opened up to new locations on the East Coast as well as added 58 new clients to their portfolio in Houston, TX. Even more impressive is that all this is happening when Groupon and LivingSocial just announced the firing of over 1200 employees, which is about 8.9% of their total workforce.
We spoke with BTC Marketing Director of Operations, Doug Ascher, about the keys to BTC Marketing Group's success over the last year. "In all honesty, it's as simple as work ethic. Our team is the hardest working team in the business in my opinion," explains Doug Ascher. When we took an inside look at the company's day-to-day operations, we got a firsthand look at what Doug was talking about. BTC Marketing Group puts together packages for professional sports teams, high end spas, national restaurant chains, and more. BTC Marketing Group takes unused inventory and repackages it. Then takes those packages, and markets and sells them to the clients target market by going out and dealing with small and medium sized businesses that their clients are trying to attract. Essentially, it is what Doug Ascher calls a "win, win, win" strategy. "For example, a sports team knows it won't fill all of its seats at the stadium, so rather than let them sit empty, they give us access to an allotted amount of tickets for certain games throughout the year. We take those tickets and develop a mini-season ticket package that we can market to the right target market. By giving the target market a huge discount for a great product, we help our client win by filling their seats, the customer wins because they get unbeatable deals that they can't get anywhere else, and we as a company win because we reap the profit," explains Doug Ascher.
When seeing BTC Marketing Group operate in person, it is easy to see how they have had so much growth over the last year. We asked Doug why he thinks they are having so much success when places like Groupon are starting to struggle. "Person to person marketing is, always was, and always will be the most effective marketing strategy. The positive is it is what we do best. The negative is that if a person is going to be successful with us, they have to have an unbelievable work ethic. And in today's world, work ethic is a characteristic that is slowly disappearing." Oh, and if you want to see a perfect example of the 'work ethic' that Doug is talking about, you don't need to look any further than Doug Ascher himself. A little over a year ago, Doug was hit by a car and suffered a traumatic brain injury. After months of hospital stays and rehab sessions, he is now back to leading his company from the front lines. When we asked him how he has been able to make such an amazing and quick comeback, he simply says, "If I am going to ask my office team to give me 100% work ethic, then I have to be the first one out there leading from the front and doing it myself."