BTO Sports

September 29, 2009 06:00 ET

BTO Sports Begins Pre-Sale of Alpinestars Bionic Neck Support (BNS) SB

THOUSAND OAKS, CA--(Marketwire - September 29, 2009) - BTO Sports, a leading retailer of Motocross, Dirt Bike, Street Bike, and ATV parts, has begun pre-sales of the new 2010 Alpinestars Bionic Neck Support (BNS) SB.

The Alpinestars BNS is a structure which is designed to work with motorcycle or Motocross helmets to significantly reduce the likelihood of a career ending neck injury (a paralyzing injury) that may occur in the event of a big fall while riding. Due to the wide-ranging dynamics of accidents no product can guarantee complete protection from all motorcycle or motocross injuries, but the BNS is designed to reduce the risk and severity of a catastrophic neck injury.

The Bionic Neck Support functions by providing an alternative load path for the energy that compresses the neck during a big fall. If the Motocross helmet is in contact with the BNS at the time of impact, the overall load passing through the neck can be diminished, which may prevent a fracture from happening.

While it is not possible to eliminate the risk of any form of injury, the BNS is designed to help prevent the most critical damage and reduce the risk of collateral injury as the impact load is channeled away from the neck. The Alpinestars Bionic Neck Support also helps minimize the chance of muscular injuries related to extremes of head movement.

"With neck protection receiving increased attention in action sports like Motocross, we are excited to see Alpinestars version of neck support with the Bionic Neck Support structure," said a BTO Sports representative. "When compared to soft 'neck roll' devices, which simply deform, offering no protection against damaging compressive forces, the protection afforded from the Alpinestars BNS is substantially better."

Customers can pre-order the 2010 Alpinestars Bionic Neck Support (BNS) SB now, with shipments starting in early December. To pre-order the Alpinestars BNS system, visit

About BTO Sports:

BTO Sports offers the widest selection of Motocross parts and accessories on the web including Motocross helmets, Motocross gear, Motocross boots, and more from all the top Motocross brands. They also carry ATV gear, Dirt Bike gear and Street Bike accessories. Whether you're a recreational dirt biker or a serious motocross racer, BTO Sports has the gear you need.

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