SOURCE: Twitter, Inc.

Twitter, Inc.

June 20, 2016 01:37 ET

BTS' Fandom Is Worldwide! Americas, Middle East, Asia Are in Top 10!

SINGAPORE--(Marketwired - Jun 20, 2016) -

  • Over 39 million hashtag Tweets globally, during the 30 days of the global contest
  • Brazil, Turkey, Russia, Thailand, Korea take 1st to 5th place in the Bangtan Boys Twitter Fandom Country Competition
  • Bangtan Boys present the fans in the top five countries with special video Tweets

K-POP musician Bangtan Boys (BTS) have their fans all over the world. For 30 days of the global contest, from 13th May to 11th June, there were over 39 million Tweets across the world with the contest hashtags, averaging 1.3 million Tweets per day. If you look at the top 10 countries list, you can check their fans are in the Americas, Middle East and Asia.

Brazil in Latin America, the new market for K-POP, was the final winner for the 'Korea Wave Idol' Bangtan Boys' fandom competition. While Brazil had the most Tweets, it was followed by Turkey, Russia, Thailand and Korea. The Philippines, Indonesia, Japan, the United States, and Malaysia were also in the top 10 countries.

This contest began with Twitter providing a special emoji for Bangtan Boys' global fans, who communicate actively on the Twitter platform. The design of the emoji showed a bulletproof jacket because the Korean name of BTS means bulletproof boys. This emoji was the first of its kind for any K-POP musicians. To provide an opportunity for their global fans to connect in a fun way, Bangtan Boys held a campaign where the top five countries will each win a special thank-you video message. The winners would be the countries using #LoveBTS, #BTS most frequently, which are the official hashtags for the special emoji.

Bangtan Boys presented the fans in the top five countries with their special video messages during their busy schedule for the Asia Tour. On June 20th, Bangtan Boys Tweeted the thank-you messages with each countries' languages, saying "Thank you for Tweeting the #LoveBTS hashtag. We are very happy!" These Tweets were Retweeted quickly among global fans and received much attention once again. See below for the Brazil and Korea thank-you messages and visit their official Twitter account (@BTS_twt) to see the thank-you messages for Turkey, Russia and Thailand, too.

Embeddable Tweet: https://twitter.com/BTS_twt/status/744691354450616320

Embeddable Tweet: https://twitter.com/BTS_twt/status/744694613743566848

Meanwhile, the most shared Tweet of the campaign was the Bangtan Boys' video expressing their thanks to the fans worldwide which was viewed over 5.5 million times on Twitter.

Embeddable Tweet: https://twitter.com/BTS_twt/status/731766013247684608

Through this campaign, Bangtan Boys proved their broad global appeal all across the world, establishing their position as the latest global hit K-Pop group. In Brazil and UK, the live Tweets in various countries regarding Bangtan Boys' special emojis and the hashtag campaign were created into Twitter 'Moments' (https://twitter.com/i/moments/731042582910881792), which is a curation of the hottest content on Twitter.

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Trend Chart for 30 days of #LoveBTS Hashtag Campaign (over 39 million Tweets)
http://release.media-outreach.com/i/Download/4920

Final Top 10 Country List for #LoveBTS Hashtag Campaign (Ranked by Total No. of Tweets) http://release.media-outreach.com/i/Download/4921

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http://release.media-outreach.com/i/Download/4777

About Twitter, Inc.
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