SOURCE: Harvey


August 05, 2014 13:17 ET

BUBBLES Selects Harvey, a Top Brand Activation Agency, to Lead Rebrand

Upscale, DC-Based Salon Chain Engages Harvey to Reposition Brand and Redesign Website

BALTIMORE, MD--(Marketwired - Aug 5, 2014) - BUBBLES, an upscale chain of 38 salons owned by Ratner Companies, has engaged Harvey, an award-winning brand activation agency, to lead a rebrand, which will include a redesign of BUBBLES' website. Ratner Companies is the largest family-owned and operated chain of hair salons in the country.

The assignment, which came out of a competitive request for proposal process, will include new positioning and a refresh of the look, tone and feel for the brand to help BUBBLES differentiate itself from the competition and increase trial. The Harvey team will also focus on enhancing the salon's website functionality and ensuring it effectively tells the brand's story. Harvey has helped clients like COVERGIRL and Manischewitz navigate and capitalize on the changing shopper marketing landscape and effectively engage with consumers who now shop online, in-store and via their mobile devices.

"The Harvey team's presentation was outstanding. We loved their enthusiasm and their fresh, innovative approach to our brand. They seemed to really understand what BUBBLES is all about and where we're headed, which gives us tremendous confidence in our partnership," said Ann Ratner, co-founder and president of Ratner Company's Upscale Brands (BUBBLES, Salon Cielo, and Cibu).

"The BUBBLES rebranding is a perfect fit with our capabilities and our focus on brands of passion -- beauty in particular. We're thrilled to be helping them with their efforts to connect more meaningfully with their customers and prospects," said Diane Lonsdale, the senior vice president of brand experience with Harvey.

The assignment will also include in-store experiential elements and events. The program is under development now and is scheduled to launch this fall.

Ann Ratner, a hairstylist and UK native, had a vision to create a salon atmosphere filled with creativity and energy. After moving to America this vision became a reality. In 1978 she launched the first BUBBLES in downtown Washington DC. Since then, Ann has continued to build upon Ratner Companies' portfolio of brands by founding Salon Cielo and Spa in 2001. Today, as president of BUBBLES, Salon Cielo and Cibu (her exclusive product line) she is the driving force behind artistic development, education, and marketing for the entire company.

About Ratner
With nearly 1,000 salons in 13 states, Ratner Companies is the largest family-owned and operated hair salon chain in the nation. Founded in 1974 by stylists Dennis and Ann Ratner, the company is celebrating its 40th anniversary this year.

About Harvey
Harvey is an award-winning, Baltimore-based, brand activation agency that engages consumers as they shop. For nearly 30 years, Harvey (formerly Harvey & Daughters) has taken a holistic approach to shopper marketing. Today Harvey bridges its in-store shopper heritage into the digital environment, creating one seamless omnichannel brand experience for the customer. Leading brands, including COVERGIRL, McCormick, and Manischewitz trust the agency to deliver programs that drive results. The firm is on track to become the largest brand activation agency in the mid Atlantic. The Baltimore Business Journal has recognized Harvey as one of the fastest-growing woman-owned businesses in Baltimore and one of the fastest-growing private companies in Greater Baltimore. For more, visit Harvey online, on Facebook, or call 410-771-5566.