SOURCE: Socket Mobile

October 21, 2008 06:30 ET

Buddy Automotive Innovations Chooses Socket SoMo 650 Handheld Solution to Streamline Inventory Management for Automotive Recyclers

Joint Mobile Solution Provides Business Critical Information to Automotive Recyclers in Real-Time

NEWARK, CA--(Marketwire - October 21, 2008) - Socket Mobile, Inc. (NASDAQ: SCKT), an innovative provider of mobile productivity solutions, and Cardinal Tracking, a mobile technology reseller, today announced that Buddy Automotive Innovations (Buddy AI), an automotive software developer, selected the Socket SoMo® 650 handheld computer and CompactFlash Scan Card™ Series 5 as its standard mobile device to run its automotive inventory and bid management software solutions.

Working with Cardinal Tracking, Buddy AI's robust software is loaded onto the Socket SoMo 650 and equipped with a Socket CF Scan Card. These specifically developed kits also include additional accessories that, when combined with the hardware and software set, help commercial users at automotive recycling yards increase their visibility into and manage the automotive inventory lifecycle.

"When an automotive recycler is looking at the valuation of a vehicle or its individual parts, it is important to have as much information as possible," said Mike Lambert, co-owner of Buddy AI. "We've worked hard to find the right mobile device for our applications and working environment, and the SoMo 650 fits the bill in terms of its durability and feature set -- and it comes at an affordable price point as well."

With automotive recycling yards processing anywhere from 50 - 2,000 vehicles per month, taking inventory could be extremely time consuming. Prior to using a mobile handheld solution, a 12-15-page worksheet was completed to gather information before the data could be entered into a computer and made available for access. The Inventory Buddy solution has cut the time it takes to inventory a vehicle in half, and allows automotive recyclers access to real-time information on the more than 2.5 million unique parts that may be found within a salvage yard management system.

"We've seen the adoption of mobile technology increase in a variety of industries as more business is conducted away from the office and out in the field," said Steve Leuschner, president and CEO of Cardinal Tracking. "The results and capabilities our customers have seen with the Socket solution demonstrate the innovation and technology leadership we require of our partners. Buddy AI tested a number of devices and was only able to meet all of their criteria with the SoMo 650 handheld computer."

"With approximately 5,000 computerized salvage yards operating today, the automotive recycling industry generates revenues of over $10 billion annually in the US alone," said Bob Zink, senior vice president of sales and marketing at Socket Mobile. "The Buddy AI solution facilitates effective business management while continuing to encourage environmental conservation through automotive recycling."

Buddy AI will have the solution for demonstration at the ARA 65th Annual Convention and Expo in booth 515 from October 21 - 25, 2008 at the Hyatt Regency Crown Center in Kansas City, MO.

For more details, view the Buddy AI case study online at

About Buddy Automotive Innovations, LLC

Founded in July 2003, Buddy Automotive Innovations, LLC develops robust software applications that allow automotive salvage yards to streamline and optimize bidding, inventory and core assessment processes by incorporating handheld mobile technologies and bar code scanners. Co-founders Mike Lambert and John Johnson Jr. have more than 25 years combined experience in the automotive recycling industry. The company is located in Manitou Springs, Colorado. For more information visit

About Cardinal Tracking, Inc.

Cardinal Tracking is a value added reseller of cutting edge handheld computing devices utilized by today's mobile environments. Cardinal goes the extra mile for customers offering evaluation programs, engineering assistance, and custom configuration of software and hardware. Cardinal offers same day shipping from its centrally located facility in Lewisville, Texas to quickly deliver product to you and your customers. Contact Cardinal at (800)285-3833 x.115, via email at or visit us online at

About Socket Mobile, Inc.

Socket makes mobility computing and productivity work. The company is a one-stop supplier of mobile computing hardware systems, offering a handheld mobile computer specifically designed for business mobility use and an extensive portfolio of essential mobile data collection and networking peripherals that enable mobile automation and productivity increases. The company also offers OEM solutions. Socket is headquartered in Newark, Calif. and can be reached at 510-933-3000 or

Socket,SoMo and CompactFlash Scan Card are trademarks or registered trademarks of Socket Mobile, Inc. All other trademarks and trade names contained herein may be those of their respective owners.

© 2008, Socket Mobile, Inc. All rights reserved.