SOURCE: Buddy.com

Buddy.com

June 05, 2013 09:00 ET

Buddy.com Releases Ground-Breaking Analytics Solution to Measure and Optimize Value of Mobile Applications

Buddy Analytics Dashboard Is the Industry's First Solution to Collect, Curate, and Surface Rich Customer Engagement Metrics to Help Marketers, Publishers, and Advertisers Maximize Mobile Investments

SEATTLE, WA--(Marketwired - Jun 5, 2013) -  Today, Buddy Platform, Inc. -- a leading backend-as-a-service (BaaS) provider for mobile application development -- announced its new Analytics Dashboard, designed to revolutionize the mobile application market with deep insights into the growing usage of consumer and enterprise mobile applications. The Analytics Dashboard's highly visual reports go beyond simple developer and user statistics to provide the industry's most sought after Key Performance Indicators including customer engagement and demographic data, social and geo-location information, and commerce and conversion metrics. With the Analytics Dashboard, Buddy.com is pioneering the future of mobile app measurement and integrated digital media campaign planning. By aggregating and surfacing meaningful customer insights, brands and agencies now have the data necessary to optimize their investments in mobile marketing from engagement through monetization.

"Consumers are spending an incredible amount of time each day in mobile apps and marketers realize this is the medium they should target to reach many of their customers. However, mobile has been a blind spot because advertisers lacked visibility into critical marketing data to maximize these investments," said Buddy.com CEO and co-founder, David McLauchlan. "Our Buddy Analytics Dashboard is the first solution to measure true mobile consumer engagement, creating standardized metrics for buying digital media and optimizing apps for target customers."

In 2012, US consumers spent nearly twice as much time using mobile apps each day than browsing the web, according to the Mobile Marketing Association. Despite this enormous shift in consumer engagement to mobile, the overall mobile marketing spend was 82% less than web advertising budgets. The driving factor behind this enormous disconnect was the absence of standardized metrics for understanding and comparing consumer engagement in mobile applications. Buddy.com solves this problem by providing a set of mobile metrics generated from true usage of an app which are demographic, location, and contextually cross-referenced. These new insights can be derived and applied across any platform, device, or operating system.

"Consumers' massive appetite for mobile applications allows brands to position themselves in new and innovative ways, but without effective measurement, we're seeing clients hesitating to allocate marketing budgets to these new platforms," said Joao Machado, Director of Mobile at Airwave. "More robust analytics and metrics such as the Buddy.com solution will help our mobile practice and our clients feel more confident about investing in apps to reach consumers where they now spend a large proportion of their daily lives."

"Mobile marketing investment and demand is currently being kept artificially low by the fact that agencies and their clients have far more metrics and analytics for the desktop than they do for mobile," said Colin Sutton, US Director of Social Media at OMD. "New solutions for measuring true mobile audience engagement are always a plus for the entire industry."

The Buddy Analytics Dashboard is the latest technology solution from Buddy.com. Already, Buddy.com's enterprise-grade BaaS has more than 15,000 global developers with over 16,500 applications on its platform. Major international brands including Nokia, A&E Television Networks, and Microsoft trust Buddy.com to provide infrastructure and analytics for their vital mobile applications. For more information about Buddy, please visit www.buddy.com.

About Buddy.com:
Buddy Platform, Inc. is a Seattle-based provider of technology to power, optimize, and measure cloud-connected apps on all platforms including iOS, Windows Phone, Android, SmartTVs, Facebook, HTML5, Windows 8, and other connected device platforms. For apps powered by Buddy.com, the company curates metrics used to track mobile engagement, providing rich analytics to marketers, publishers, and advertisers. For more information, visit www.buddy.com.

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