SOURCE: Chicago Gourmet

Chicago Gourmet

October 10, 2014 15:36 ET

Buick Served as Official Automotive Sponsor of Bon Appetit Presents Chicago Gourmet 2014

CHICAGO, IL--(Marketwired - Oct 10, 2014) - The Illinois Restaurant Association was pleased to have Buick as the official automotive sponsor of Bon Appétit presents Chicago Gourmet, a premier culinary experience held in Millennium Park September 26-28, 2014. Over 12,526 people from 40 states and 7 different countries attended this year's event, which has sold out for the past three years and saw an increase of attendees in 2014.

"We were thrilled to partner again with Buick," said Sam Toia, President of the Illinois Restaurant Association. "The Buick vehicles' style and sophistication were a perfect match for the discerning tastes of Chicago Gourmet attendees."

The Buick Encore and LaCrosse models were available for attendees to preview on the Great Lawn. Guests were able to meet with Buick representatives, to familiarize themselves with the features of both vehicles, and develop their own custom spice blend as part of a personalized culinary experience.

"Buick as a brand has grown in the recent years at a rate that is outpacing the industry," said Molly Peck, Buick marketing director. "This success can be attributed to our ability to reach luxury customers and Chicago Gourmet gave us this opportunity for the second consecutive year. We enjoyed sharing our passion for luxury vehicles and culinary excellence at the event."

ABOUT CHICAGO GOURMET:
Chicago Gourmet was created by the Illinois Restaurant Association in 2007 to celebrate Chicago's culinary achievements and the city as an international epicurean destination. Visit www.chicagogourmet.org.

ABOUT BUICK
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the  crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick.

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