August 02, 2012 09:00 ET Launches Dedicated Website for Home Improvement Professionals

Company Expands Professional Program With the Launch of; Gives Builders, Contractors and Interior Designers 24/7 Access to 600,000+ Products

CHICO, CA--(Marketwire - Aug 2, 2012) -, the leading online-only home improvement retailer, today announced the launch of a destination site for its Pro Program ( exclusively for its professional builder and design community. The site offers any building professional an easy-to-navigate online experience, with access to more than 600,000 showroom-quality products from well-known brands, helping to take any home improvement project from concept to reality.

The Pro Program is designed to significantly streamline and improve the building and design process, by putting the purchasing power back in the professional's hand. Instead of juggling multiple supplier relationships, as well as shipping and project deadlines, acts as the single-point-of-contact for all purchasing needs, allowing the professionals to focus on getting the job done and giving their customers the dream home they've always wanted.

"As a project manager overseeing numerous jobs at one time, it is critical that my product suppliers are ready and able to get me the materials I need, at any moment," said Matthew Cota, division president of Texas-based Greenbrook Homes. "When I place an order with, I know everything has been thought through, from what I'll need to install, to if the product is in-stock. The peace-of-mind I get from having the whole purchasing process managed for me is priceless."

Launched in 2010, the Pro Program has grown to include more than 50,000 active building professionals. The free program offers members exclusive pricing, an unmatched selection of inventory and the convenience of an always-accessible online showroom. Members are given a dedicated and knowledgeable customer representative who manages their account from beginning to end -- ensuring all shipping deadlines are met, installation requirements are considered and the products ordered meet, or exceed, expectations.

"Home improvement professionals work hard, and we're here to help them work smarter," said Chris Friedland, president and founder of "We're rethinking the way a building or design professional purchases the products they need to give them an edge in a highly competitive market. We are working to give every professional builder what they deserve -- the very best products and the very best customer care in the industry -- and I make a personal promise that's what they'll receive." is committed to smarter home improvement. The company offers a massive selection of showroom-quality products and unique customization for both DIY'ers and building professionals. The company prides itself on having the best customer service in the industry, including a support center with extensive category knowledge standing by seven days a week to answer any questions and help with any project.

To join the Pro Program visit To learn more about, and its Network of Stores, visit:

About is the leading online-only home improvement retailer, creating a smarter shopping experience for consumers and professionals. The site offers more than 600,000 top-quality, highly-customizable products, and is the category leader in plumbing, lighting, door hardware and ventilation. The site is a one-stop destination for any home improvement project, featuring DIY tips, how-to videos and a dedicated staff of customer care representatives available seven days a week. was founded in 2000, and is headquartered in Chico, CA. For more information on, visit the company's corporate site ( and its Facebook page (