October 01, 2015 09:27 ET

Builder Magazine Highlights Epcon's Use of Big Data to Guide Decisions

The Top-Rated Homebuilding Franchise System Is Employing Forward-Thinking Big Data Strategies to Help Franchise Builders in the Field

DUBLIN, OH--(Marketwired - Oct 1, 2015) - "Big data" is more than just a buzzword. In almost every industry, from professional baseball to Wall Street, executives employ data companies to determine where and how to deploy their products for maximum profit. Epcon employs big data to ensure that the brand's communities are built where the public is ready to buy -- helping Epcon Franchise Builders develop communities in the best possible locations.

Builder Magazine recently interviewed Tim Rini, Vice President of Epcon Franchising, who spearheaded the company's use of big data to better equip Epcon homebuilding Franchise Builders in the field. In the article, Tim refers to himself and Rob Krohn, Franchise Marketing Manager at Epcon Franchising as "parishioners in the church of big data."

"Both Rob and I tend to be very interested in data," Rini said. "We both believe very strongly that you manage things that you can measure. And therefore, for us to find an opportunity to get accurate data and use it in our business has been ideal."

Epcon's belief in accurate, measurable data is so strong that the company recently partnered with Hanley Wood, a company devoted to meeting the needs of homebuilding Franchise Builders, "to capture market inefficiencies by pinpointing where the need for its two-bedroom ranch product is greatest and the competition is most limited."

How big data helps Epcon homebuilding Franchise Builders

Epcon Communities Franchising Inc. is America's 38th-largest homebuilder ("2014 Builder 100," Builder Magazine, May 2015), and one of the few home building franchise companies that exist. Epcon and its Franchise Builders develop communities of ranch-style, low-maintenance homes popular with 55+ buyers -- a demographic that is projected to drive new home sales in the United States for many years to come.

While the Builder article mentions benefits of connecting with an established national builder -- Epcon provides its homebuilding Franchise Builders with "prototype architectural plans, marketing materials, scopes of work, vertical and horizontal construction budgets, sample contracts, and guidance through zoning, construction, sales, and marketing questions" -- it also takes care to recognize how big data is improving how Epcon operates. For instance, the company examines successful Epcon communities for the "common elements" that make them successful, such as "distance from commercial and entertainment amenities, visibility of the site, and road frontage."

"It's not that you can select a site by only using data," Rini said in the article. "But we have searched the common elements in successful communities."

How Epcon's partnership with Metrostudy benefits Franchise Builders

Builder Magazine was impressed with the results of Epcon's partnership with Metrostudy, who delivered a "heat map" of 20 cities across the U.S. where the buying public for Epcon's award-winning, 55+ communities is underserved.

Epcon Franchise Builders can use this data to build targeted marketing strategies and garner media attention for their communities.

"We're looking at markets where we might find new franchise opportunities because of a shortage of the type of housing that we offer, and likewise that's going to be important for our Franchise Builders when they call us about where their next community may be and how they might expand," Rini said in the article. "Our existing Franchise Builders are using data to expand with, and we are using the data in areas where we have not yet opened a community."

The entire Builder Magazine article is here.

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The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.

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