SOURCE: MonierLifetile

September 18, 2008 15:00 ET

Builders in Non-Traditional Tile Markets Are Converting Asphalt Shingle Roofs to MonierLifetile

Concrete Roof Tile Offers Greater Aesthetic Appeal and Longer-Term Durability Than Asphalt Shingles

IRVINE, CA--(Marketwire - September 18, 2008) - The use of concrete roof tile is standard practice in the Sunbelt areas of the U.S., but in most areas of the U.S., asphalt shingles are still the most common roofing material. This trend is changing however as non-traditional roof tile markets are seeing the distinct advantages of concrete roof tile versus asphalt shingles.

Asphalt shingles, with their inherently low life cycle and the negative environmental impacts associated with the disposal of the product, are also a petroleum-based product. Since asphalt is created from crude oil, the cost of asphalt shingles is directly tied to that of oil and consequently, as oil prices rise, so do the price of asphalt shingles. These factors, as well as the superior aesthetics of concrete roof tile, are reasons for the increasing occurrence of asphalt to tile conversion in many markets across the country.

Boise, Idaho is one of the markets where builders are converting from asphalt to concrete roof tile. Shiloh Development in Boise builds 15 to 20 custom and semi-custom homes a year and they have converted most of their work to concrete tile.

Shiloh Development's homes have stucco exteriors so the roof tile matches the homes better than asphalt. Additionally, the longevity of the product is a key point in the sales of the homes and the upgraded aesthetics draws the attention of potential buyers.

"Potential homeowners like the look of the roofs, and the longevity and durability of the product is a great selling point," said Dan Appel, owner of Shiloh Development. "Tile is coming up in this market and I see it as a trend that will continue," he added.

Dave Evans Construction in Boise -- a commercial builder specializing in light custom commercial such as office building and office parks -- builds approximately 30 projects a year and uses tile on 95% of the projects. Dale Evans Construction started converting all of their projects to MonierLifetile in 2002.

With MonierLifetile as their standard roof material, they are able to build fairly economically because the roofs are pitched as opposed to flat. When clients query about metal or asphalt, Dave Evans Construction dissuades them from the choices by talking about the benefits of tile. While asphalt costs a little less, metal is at the same price point as tile. The long-term benefits of tile coupled with the low life cycle cost compared to other asphalt and metal make the choice a well-reasoned one for Dale Evans Construction.

The MonierLifetile roofs help create a unique look for Dave Evans Construction's projects. "The look definitely sets us apart in Boise," said Rob Powell, Architect for Dave Evans Construction. The maintenance issue is also a selling point. "It's nice to hand a building over to a client knowing how durable and low maintenance the roof is," said Robbie Miller of Dave Evans Construction. "And, if there is ever a need to replace a few tiles, it can be done very easily," added Robbie. "It also helps that we have an excellent roofing partner in Boise -- Rex Beaver -- to work with," he said.

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