SOURCE: Extreme Advantage

Extreme Advantage

February 22, 2016 11:27 ET

Building a Team Dynamic at Extreme Advantage

RIVERSIDE, CA--(Marketwired - Feb 22, 2016) - Market Manager, Brandon Horton, recently described Extreme Advantage as a successful marketing firm built upon the company's tight-knit community. In his article, "Rebuilding Companies as Communities," published in the Harvard Business Review, Henry Mintzberg asserted, "Community means caring about our work, our colleagues, and our place in the world, geographic and otherwise, and in turn being inspired by this caring. Tellingly, some of the companies we admire most -- Toyota, Semco (Brazil), Mondragon (a Basque federation of cooperatives), Pixar, and so on -- typically have this strong sense of community." By building up a strong community at Extreme Advantage, managers, like Horton, hope to create a positive work environment that allows employees and clients alike to flourish like the companies Mintzberg listed in his article.

Marketing associates at Extreme Advantage specialize in direct marketing campaigns for clients in the cellular and communications industries. As in-store marketing representatives working with fortune 500 retail partners to promote clients brands, employees at Extreme Advantage work to create positive brands, community awareness, and customer acquisitions for their clients in the Riverside area. At the start of 2016, Horton announced that Extreme Advantage has plans to triple in size and take on additional clients this year.

In order to make their goal a reality, Market Manager, Horton, has developed an in-house management training program to develop employees from within. In Forbes, Josh Bersin wrote, "Culture-driven companies explicitly put their people first. Wegmans, the #7 best place to work in the Fortune list, reset business goals just to create the jobs and career growth they want for their people. 'Take care of your people and they will take care of your customers,' as the saying goes." Extreme Advantages provides growth opportunity to existing employees to promote long-term careers with the company and create a motivated atmosphere.

The company's motto, "hard work makes dreams come true," is the heart of Extreme Advantage's leadership development program because all managers at the company are promoted from within. Before being promoted to Market Manager at Extreme Advantage on October 25, 2012, Horton started with the company as an entry level marketing representative and worked his way to the top. When asked about the merit-based development cycle, Horton stated, "Having started in my employees' shoes, I am really able to know exactly where they are coming from. It's really hard to coach somebody if you have never done their job."

Horton was particularly excited to discuss the progress of Extreme Advantage's new Assistant Manager, Chade Mills, stating, "No matter what happens, she is always smiling and has a great attitude." A positive outlook is something that Extreme Advantage values in employees. By looking on the bright side, positive employees are able to utilize solution based problem-solving skills to support clients and customers.

Employees, like Mills, are motivated by their families inside and outside of the office. Horton asserted, "Our Company is extremely fun and family-oriented. I know my reps' kids, and we celebrate birthdays together. As a community, we hold ourselves accountable to our high standards of integrity." The community vibe and trust that employees and clients alike find at Extreme Advantage has enabled them to be successful and maintain a positive brand for their clients. For more information about careers, culture, or marketing at Extreme Advantage, visit them online at


Bersin, Josh. "Culture: Why It's The Hottest Topic In Business Today." Forbes. Forbes Magazine, 13 Mar. 2015. Web. 16 Feb. 2016.

Mintzberg, Henry. "Rebuilding Companies as Communities." Harvard Business Review, 01 July 2009. Web. 14 Feb. 2016.

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