SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 17, 2010 20:51 ET

Building Your Brand's Online Fanbase: Philips Facebook Guru Shows How to Grow WOM Movements and Manage Social Media in the New Marketing Mix

Bulldog Reporter's PR University Presents a New Webcast Tutorial, Wednesday, February 24, 2010

OAKLAND, CA--(Marketwire - February 17, 2010) - PR and Communications professionals looking to build and grow their brand using current word-of-mouth (WOM) marketing efforts should not miss attending this 90 minute webcast tutorial from Bulldog Reporter's PR University titled: Building your Brand's Online Fanbase: Philips Facebook Guru Shows How to Grow WOM Movements and Manage Social Media in the New Marketing Mix.

This exclusive PR University webcast tutorial takes place on Wednesday, February 24, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featuring Top Philips Facebook Guru:

Mo Elnadi: Senior Country Internet Manager, UK & Ireland, Philips Consumer Electronics

This 90 minute hands-on webinar will focus on best practices and real world examples from Elnadi's experience at Philips Electronics as well as outline the steps PR and communications pros can take to help their brand build and grow a vibrant online movement... from setting up fan pages to measuring ROI.

Here's what PR and Communications pros will take away from this event:

  • How to assess and possibly change your corporate culture and PR approach to ensure they can share brand ownership with their fans and customers
  • WOM Primer: Common myths, essential concepts and key definitions PR must understand before strategizing online word of mouth programs
  • Why the P2P model (people-to-people) is the best marcom approach for B2C and even B2B companies seeking to drive audience engagement online
  • Brand Fan Planning Template: audience, goal, timing, team, resources and results -- how to strategize and then execute brand fan campaigns from concept to can
  • New ideas and proven tools, channels and techniques that will help them build and grow word of mouth movements
  • The types of content the best drives online WOM and click throughs -- from pictures to video and more
  • Moderation Essentials: Why you have to be there for your online brand fans -- and how to manage their time, resources and assets accordingly
  • How SEO is relevant to online WOM and social networking -- the patterns and keywords they can borrow and use across channels
  • How to turn conversations about their product or service into passionate conversations about your brand -- and encourage customers to become brand ambassadors online and off
  • How CSR (corporate social responsibility) issues can help drive positive word of mouth -- and how to incorporate these into their brand fan programs
  • Facebook, LinkedIn and Twitter: How to build a fan-oriented brand presence on each of these leading social networks
  • How to integrate advertising with your Facebook or other brand fan campaigns
  • How to build a website with integrated social media and Facebook fan pages
  • Best Practices & Case Studies: Proven techniques used by Philips and others -- plus other recent examples of successful approaches used by leading brands
  • What's Next: How online WOM applies to mobile efforts -- and how to lay the foundation to move these efforts to mobile platforms from the iPhone to Android
  • ROI Tips: How to measure the success of their online WOM program to prove it's playing a vital role in boosting revenues, perception and reputation

For more details go to conference home page

Attendance at this Bulldog Reporter's PR University webcast tutorial costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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