SOURCE: Bullet Marketing Group, Inc.

February 13, 2007 13:45 ET

Bullet Marketing Group, Inc. Announces Test Market in Lead Generation

RALEIGH, NC -- (MARKET WIRE) -- February 13, 2007 -- The Cary-based marketing firm Bullet Marketing Group, Inc. has recently announced plans for client expansion. Bullet Marketing Group, Inc., while specializing in promotional marketing in the sports, entertainment and hospitality industries, has recently announced plans to enter the world of "lead generation."

In 2006, companies in the home improvement industry spent over 2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. Due to the "Do Not Call" List, which went into effect in 2005, though, now only 54% of all leads are generated over the phone.

"There's too much opportunity in this industry to just ignore. We want a piece of that pie now while there's still a lot of money to be tapped into," says Dominic Boull't of Bullet Marketing Group.

"Opportunity" is the key word. Last year alone, the home improvement business grew 11.9%. Mr. Boull't adds, "With our knowledge of driving foot traffic for the sports, entertainment, and hospitality industries in the Triangle, we feel it will be an easy transition to increase a customer base for the home improvement business as well. Our ability to be proactive in finding customers is what makes our brand of marketing effective."

Bullet Marketing Group is currently test marketing the campaign in Atlanta, GA, and plans on enacting its plans in Raleigh, NC, by March 2007.

"We are excited that we now have a new vehicle to provide advancement opportunities for our team members. We can expect huge growth from this project and look forward to growing home improvement into at least 5 new markets this year," says Boull't.

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