Bullfrog Power

Bullfrog Power
Canadian Association of Physicians for the Environment

Canadian Association of Physicians for the Environment
Asthma Society of Canada

July 14, 2011 10:00 ET

Bullfrog Power®, Asthma Society of Canada and Canadian Association of Physicians for the Environment Partner to Launch 2011 Air Quality Campaign

Organizations Partner to Promote Clean Energy for a Healthier Environment

TORONTO, ONTARIO--(Marketwire - July 14, 2011) - Bullfrog Power, Canada's 100 per cent green energy provider, announced today that it is partnering with the Asthma Society of Canada (ASC) and the Canadian Association of Physicians for the Environment (CAPE) to promote action on air pollution. The campaign aims to increase awareness of poor air quality in Canada and simple choices individuals can make—including conserving energy and supporting clean, renewable power—to help fight air pollution and create a cleaner, healthy environment during the summer months—and for future generations.

Fossil fuel-based electricity generation is a leading source of emissions that lead to poor air quality as well as greenhouse gases that contribute to climate change.

"As a doctors' organization, we're very concerned about smog. Each year, thousands of Canadians are sent to emergency departments because of air pollution," says Gideon Forman, Executive Director, Canadian Association of Physicians for the Environment. "A major contributor to this is coal-fired electricity generation, which emits endocrine disruptors, brain poisons, and carcinogens. We support renewable energy generation because it doesn't harm the air we breathe."

Air pollution imposes major health and quality of life costs. According to a report prepared for Toronto Public Health, air pollution resulting principally from the combustion of fossil fuels results in 1,700 premature deaths and 6,000 admissions to hospitals in Toronto each year.(1)

"Air pollution affects thousands of Canadians annually," says Christine Hampson, President and CEO, Asthma Society of Canada. "At the ASC, we're committed to empowering adults and children with asthma and associated allergies to breathe easier and recognize the vital importance of clean air and a healthy environment. With more awareness, Canadians can help reduce air pollution and contribute to cleaner air for everyone."

Bullfrog Power provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Across Canada, Bullfrog's electricity comes from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program — instead of from polluting sources like coal, oil, natural gas and nuclear. Both the ASC and CAPE bullfrogpower® their offices with 100 per cent renewable electricity and support taking action on air pollution to protect human health.

Some simple ways that everyone can help combat poor air quality include:

  • Leave the car at home and take public transit
  • Buy local, sustainable food to help reduce transportation-related emissions
  • If you live in Ontario, send a letter to your local paper or MPP supporting Ontario's coal power phase-out
  • Support renewable energy with Bullfrog Power

In the event of poor air quality, experts recommend:

  • Staying indoors on high smog days
  • Exercising indoors or much later in the day if exercising outdoors
  • Breathing through your nose if you are outside during high smog situations
  • If you have asthma, monitoring your asthma symptoms closely and talking to your doctor about having a written Asthma Action Plan that you can use if you start to have asthma symptoms

"We're thrilled to partner with the Asthma Society of Canada and the Canadian Association of Physicians for the Environment to help increase awareness of the causes of poor air quality," says Tom Heintzman, President, Bullfrog Power. "Together, Canadians can implement actions—such as conserving energy and choosing renewable power—to help clean our air and create healthier energy systems."

During the campaign, Bullfrog Power will alert Canadians to poor air quality days through traditional and social media channels. Between July and September, Bullfrog will also encourage individuals to share their smog busting tips and post pictures of their smog busting activities on Facebook and Twitter.

To get involved with the campaign, stay tuned to the Bullfrog Power Facebook page (www.facebook.com/BullfrogPower) and follow Bullfrog on Twitter (@bullfrogpower) for ongoing air quality updates, smog busting tips, and to learn more about how you can help take action on poor air quality.

References

(1) http://www.toronto.ca/health/hphe/pdf/air_and_health_burden_technical.pdf, p. 16‐17

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

About the Canadian Association of Physicians for the Environment

With over 5,000 members nation-wide, the Canadian Association of Physicians for the Environment (CAPE) protects human health by protecting the planet. In recent years CAPE has played a leadership role on several campaigns including the effort to ban lawn pesticides, close coal-fired energy stations, and shut asbestos mines. In 2009, a CAPE-run initiative led to Ontario's Cosmetic Pesticides Ban Act, the most health protective legislation of its kind in North America. In 2010, CAPE successfully advocated for the closure of four Ontario coal-burning power units -- the equivalent of taking up to 2 million cars off the road. CAPE membership is open to all Canadians, not just doctors. For more information, visit www.cape.ca.

About the Asthma Society of Canada

The Asthma Society of Canada (ASC) is a national charitable volunteer-supported organization solely devoted to enhancing the quality of life and health for people living with asthma and associated allergies through education and research. Established in 1973, the ASC has a strong history of providing health education services to consumers and health care professionals. The ASC offers evidence-based and age-appropriate asthma and allergy education, and disease management programs. Our vision at the ASC is to empower every child and adult with asthma in Canada to live an active and symptom-free life. Our mission is to be a balanced voice for asthma in Canada, advancing optimal self-management, prevention, research and health care. We help patients to take control of their disease by providing credible and leading edge information and the guidance and education they need to live their lives symptom free. We lead and advocate for the best interests of Canadians with asthma through effective collaboration with policy-makers, researchers and health care providers. For more information, please visit www.asthma.ca or call 1-866-787-4050.

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