Bullfrog Power

Bullfrog Power

September 28, 2010 08:30 ET

Bullfrog Power® Celebrates Five Years of Advancing Clean, Renewable Energy in Canada

Green energy movement gathers momentum across the country

TORONTO, ONTARIO--(Marketwire - Sept. 28, 2010) - Today marks the fifth anniversary of the launch of Bullfrog Power, Canada's 100 per cent green electricity provider. The organization provides Canadians with a way to choose green electricity for their home or business and help advance renewable energy in the country. Recognizing the environmental impact of conventional electricity generation, bullfrogpowered® customers are taking personal action on climate change and air pollution by increasing the market demand for new renewable energy supply in Canada. Since 2005, Bullfrog Power and its customers have achieved important progress in advancing renewable power in the country.

Five new wind projects have been commissioned in Canada since Bullfrog's launch to meet the demand of the growing community of bullfrogpowered homes and businesses. By voluntarily paying a premium for green power, Bullfrog Power's customers are actively creating market demand for more renewable power supply. The organization aims to enable more new renewable generation as the number of Bullfrog Power customers increases.

"I am pleased by the achievements the bullfrogpowered community has made over the past five years, and the impact we are having on the energy landscape in Canada," said Tom Heintzman, President, Bullfrog Power. "But I also know that we're just getting started. The next five years hold many exciting opportunities for the renewable energy industry and bullfrogpowered homes and businesses."

More than 8,000 homes and 1,200 businesses across Canada have signed on for green electricity through Bullfrog Power. Due to this growing support for green power, the organization has been able to expand into five additional provinces—British Columbia, Alberta, Nova Scotia, New Brunswick and Prince Edward Island—since its launch in Ontario in 2005.

By choosing green electricity for their homes, bullfrogpowered homeowners are implementing the one single action, beyond conserving energy, that delivers the biggest reduction to the average home's pollution footprint.1

Since its launch, Bullfrog Power has garnered recognition from a number of industry groups for the important role the company and its customer community have played in reshaping the energy landscape. In 2007, in recognition of the impact that bullfrogpowered homes and businesses are having on renewable energy, the Canadian Wind Energy Association awarded Bullfrog Power its highest distinction, the Group Leadership Award. In 2008, Bullfrog Power was proud to accept the Ontario Energy Association's Leader of the Year award, and in 2009 Bullfrog received imagineCALGARY's award for leadership in sustainability.

"We are proud to be a part of a community working hard to advance renewable power in Canada," said Jason Sauernheimer, a bullfrogpowered homeowner in Ontario. "We owe it to future generations to start taking action now. With green electricity we're reducing our impact on the environment and supporting new renewable generation in Canada. It's a simple but powerful way to do our part."

Other residential homeowners who have pledged their support for green power include Michael Adams, Thomas Homer-Dixon, Gord Downie, Anne Murray, Measha Brueggergosman, Tara MacLean, Nino Ricci, Adria Vasil, Mark Cullen, Olympians Sara Renner and Kristina Groves, and thousands more.

Businesses across Canada also supporting green electricity include Walmart Canada, TD Bank Financial Group, BMO Financial Group, RBC Financial Group, Ivanhoe Cambridge, Mac's Convenience Stores Inc., Cadbury and Home Depot. Smaller, local businesses are also signing on to help take action on the environment and demonstrate community leadership. Saul Good Gift Co. in British Columbia, Community Natural Foods in Alberta, Grassroots Environmental Products in Ontario, and Just Us! Coffee Roasters Co-op in Nova Scotia have all chosen green electricity for their facilities.

Prominent environmental non-government organizations, including WWF-Canada, the David Suzuki Foundation, the Pembina Institute and the Canada Green Building Council are bullfrogpowering their premises to help support the growth of green electricity. Many of these organizations also partner with Bullfrog Power to educate Canadians about the environmental and health benefits of renewable power.

"We congratulate bullfrogpowered homes and businesses on five strong years of advancing green power in Canada," said Gerald Butts, President and CEO, WWF-Canada. "We're also proud to be a customer—and to be working with Bullfrog on showing Canadians how green electricity, together with conservation, can help us address climate change and air pollution."

"Now more than ever it is important for individuals to show their firm support for renewable power," said Heintzman. "Where governments are having difficulty making progress on climate issues, individuals can take an important step—right at home—to help lead the change."

Over the next five years, Bullfrog will provide a renewable power choice to increasing numbers of Canadians, and continue to enable bullfrogpowered homes and businesses to contribute to the growing amount of renewable energy in the country. The organization also intends to expand its offering and provide Canadians new green energy choices for their homes, businesses and transportation. 


1Greenhouse gas emissions–a focus on Canadian households. Statistics Canada. www.statcan.gc.ca/pub/16-002-x/2008004/article/10749-eng.htm. Accessed September 2010.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power.


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