Bullfrog Power

Bullfrog Power

May 20, 2011 10:14 ET

Bullfrog Power® and Partners in Project Green Announce New Green Power Challenge Goal

Organizations Within Pearson Eco-Business Zone Surpass Original Goal, Spurring Launch of New Target

TORONTO, ONTARIO--(Marketwire - May 20, 2011) - Bullfrog Power, Canada's 100 per cent green energy provider, and Partners in Project Green, an initiative led by the Greater Toronto Airports Authority and Toronto and Region Conservation, today announced a new Green Power Challenge goal for organizations located in the Pearson Eco-Business Zone: to collectively purchase 100,000 MWh of green electricity. The announcement of a new goal comes just over one year after Bullfrog Power and Partners in Project Green, a growing community of businesses working together to create an internationally-recognized Eco-Business Zone around Toronto Pearson International Airport , issued the original Green Power Challenge. In April 2010, organizations within the Pearson Eco-Business Zone were challenged to green 58,000 MWh of electricity by bullfrogpowering® their facilities with 100 per cent clean, renewable power.

By participating in the program, Canadian companies reduce their electricity-related emissions footprint and support the development of new renewable generation in Canada. They are also helping Partners in Project Green reach its ultimate goal of obtaining 10 per cent of electricity from renewable sources by 2015. Unilever Canada, Walmart Canada, LoyaltyOne, Inc. and leading banks BMO Financial Group, RBC Financial Group and TD Bank Group are just some of the organizations participating in the Challenge. Currently, more than 40 companies are active in the Challenge and together purchasing more than 62,000 MWh of green power annually.

"We are thrilled by the response to the first Green Power Challenge—and congratulate the more than 40 participants for working together to achieve the initial goal," said Tom Heintzman, President, Bullfrog Power. "Together, these organizations are doing their part to help the environment—and demonstrating to the international community that Toronto's private sector is committed to supporting green energy in Canada."

The original milestone was achieved in large part through the commitment of Unilever Canada. In April 2011, Unilever purchased more than 29,000 MWh of green electricity for its Bramalea and Rexdale plants, both located within the Pearson Eco-Business Zone, as part of a larger green power commitment. Unilever Canada has signed on 90 per cent of its Canadian operations for green electricity, choosing to bullfrogpower 59,000 MWh of electricity annually.

"Choosing green electricity with Bullfrog is an important step toward reducing the environmental impact of our operations and supporting the development of new renewable generation in Canada," said John Coyne, Vice President, Legal and External Affairs, Unilever Canada. "And through the Green Power Challenge, we have a chance to collaborate with other organizations on the environment—it's a unique opportunity and we're pleased to be a leading participant."

"We're encouraged by the success of the first Green Power Challenge and the enthusiasm for the environment shared by business leaders across the Pearson Eco-Business Zone," said Brian Denney, Chief Administrative Officer, Toronto and Region Conservation. "These organizations are taking a leadership role in the fight against climate change and air pollution—and we look forward to seeing other companies join their ranks as the new Challenge gains momentum."

Partners in Project Green are calling on other businesses within the Pearson Eco-Business Zone to join the Challenge. Any organization within the Zone—regardless of its size, industry or sector—can participate.

Current participants include:

Aquatech Skin Care Inc.
Bennington Limousines Inc.
BLANCO Canada Inc.
BMO Financial Group
Burt's Bees
C3 Group
Central 1 Credit Union
Central Reproductions
College of Family Physicians of Canada
ConMed Linvatec Canada
Credit Valley Conservation
CTI Working Environments
Debut Communications Inc.
Flash Reproductions Ltd.
GO Lighting Technologies Inc.
GWL Realty
Hain Celestial Canada
Ingauge Metalworks Inc.
Innovative Response Marketing Inc.
Liberty Clothing
Lowe-Martin Company Inc.
LoyaltyOne, Inc.
Manulife Financial
Muldoon's Own Authentic Coffee
Muskoka in the City Inc.
Pandor Productions Inc.
Peel Elementary Teachers' Local
REGEN Energy
Renfro Canada Inc.
Sims Recycling Solutions Canada Ltd.
Symcor Inc.
Taylor Label
TD Bank Group
TwinPro Graphics
Unilever Canada
VanValkenburg Communications
Walmart Canada
Waste to Wonder

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green energy provider, provides renewable energy solutions that allow homes and businesses to reduce their environmental impact and help create a cleaner, healthier world. Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power. Homes and businesses can sign up easily, quickly and affordably at www.bullfrogpower.com.

About Partners in Project Green

Partners in Project Green, an initiative led by the Greater Toronto Airports Authority and Toronto and Region Conservation, is a growing community of businesses working together to green their bottom line by creating an internationally-recognized eco-business zone around Toronto Pearson. Through new forms of business-to-business collaboration, Partners in Project Green delivers programming that helps businesses reduce energy and resource costs, uncover new business opportunities, and address everyday operational challenges in a green and cost-effective manner.

For more information, visit www.partnersinprojectgreen.com.

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