Bullfrog Power

Bullfrog Power

September 27, 2010 08:30 ET

Bullfrog Power® Poll: 69 Per Cent of Albertans Unclear on Electricity Generation Sources in the Province

Albertans Conserving Electricity, but Research Shows Need for Greater Awareness of Generation Sources and Green Energy Options

TORONTO, ONTARIO--(Marketwire - Sept. 27, 2010) - According to a new poll conducted for Bullfrog Power, Canada's 100 per cent green electricity provider, 69 per cent of Albertans are unable to correctly identify the main source of electricity in the province. The poll also reveals that nearly 100 per cent of Albertans say they have reduced their household electricity use over the past five years, but 35 per cent of respondents say they do not plan to do more than they are doing now in the future. Research indicates that many people have hit a conservation ceiling and may not be aware of green energy options available to further reduce their environmental impact.

According to the poll, only 31 per cent of Albertans correctly identify coal power as the primary source of electricity in the province and more than one quarter—28 per cent—identify other sources, while 41 per cent say they don't know.

In Alberta, electricity currently comes predominantly from fossil fuel-based sources including coal and natural gas—and only a tiny fraction comes from clean, emissions-free sources like wind power. Fossil fuel-based generation sources are particularly harmful and are a leading source of carbon dioxide, the primary greenhouse gas linked to climate change.

Furthermore, according to research from Statistics Canada, of all the goods and services used within the home, electricity use is the single largest contributor to the average home's pollution footprint. In the same study, Statistics Canada states that "the electric power industry is the top greenhouse gas emitter in Canada."1

"We need to build greater awareness about energy sources in our province and educate Albertans on how to reduce the environmental impact of these sources," said Theresa Howland, Vice President, Western Region, Bullfrog Power. "One of the ways Albertans can make the biggest impact on reducing their home's emissions footprint is to choose green electricity."

The poll results come on the eve of Bullfrog Power's fifth anniversary, which marks the launch of Bullfrog's 100 per cent green electricity choice. Since the company opened in 2005, more than 8,000 homes and 1,200 businesses in Alberta, British Columbia, Ontario, and the Maritimes have made the choice for 100 per cent green electricity with Bullfrog Power.

Bullfrog's poll demonstrates that the steps Albertans are taking to reduce their electricity consumption include:

  • 95 per cent of Albertans turn off lights to save energy
  • 82 per cent have purchased CFL light bulbs, and an additional 81 per cent have purchased energy efficient appliances
  • 51 per cent of Albertans unplug appliances when not in use and 37 per cent use appliance timers—both steps reduce electricity consumed by devices when not in use
  • 45 per cent of Albertans hang their laundry to dry
  • Only three per cent of Albertans report they are taking no actions to reduce electricity consumption

About the poll

Methodology: The poll of 1,000 Canadians was conducted by Harris/Decima on behalf of Bullfrog Power, August 19 through August 29, 2010. The margin of effort is +/-3.1 per cent.


1Greenhouse gas emissions–a focus on Canadian households. Statistics Canada. www.statcan.gc.ca/pub/16-002-x/2008004/article/10749-eng.htm. Accessed September 2010.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power.

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