Bullfrog Power

Bullfrog Power

September 27, 2010 08:30 ET

Bullfrog Power® Poll: 76 Per Cent of Ontarians Unclear on Electricity Generation Sources in the Province

Ontarians Conserving Electricity, but Research Shows Need for Greater Awareness of Generation Sources and Green Energy Options

TORONTO, ONTARIO--(Marketwire - Sept. 27, 2010) - According to a new poll conducted for Bullfrog Power, Canada's 100 per cent green electricity provider, 76 per cent of Ontarians are unable to correctly identify the main source of electricity in the province. The poll also reveals that nearly 100 per cent of Ontarians say they have reduced their household electricity use over the past five years, but 40 per cent of respondents say they do not plan to do more than they are doing now in the future. Although Ontario is at the head of the class when it comes to energy conservation, research indicates that many people have hit a conservation ceiling and may not be aware of green energy options available to further reduce their environmental impact.

According to the poll, only 24 per cent of Ontarians correctly identify nuclear power as the primary source of electricity in the province and more than half—53 per cent—identify other sources, while 23 per cent say they don't know.

In Ontario, electricity currently comes from a range of sources, including nuclear, coal, oil, gas, and large hydro—and only a tiny fraction comes from clean, emissions-free sources like wind power and low-impact hydro. Nuclear energy leaves behind radioactive waste and large hydro can have a detrimental impact on local ecosystems if it involves substantial damming. Fossil fuel-based generation sources are particularly harmful and are a leading source of carbon dioxide, the primary greenhouse gas linked to climate change, as well as other emissions that contribute to poor air quality.

Furthermore, according to research from Statistics Canada, of all the goods and services used within the home, electricity use is the single largest contributor to the average home's pollution footprint. In the same study, Statistics Canada states that "the electric power industry is the top greenhouse gas emitter in Canada."1

"We need to build greater awareness about where Ontarians' electricity comes from and additional actions they can take to reduce their emissions footprint," said Tom Heintzman, President, Bullfrog Power. "One of these actions is to choose green electricity. After conservation, for the majority of Canadians, it is the one single action they can take to make the biggest difference in terms of reducing their home's emissions footprint."

The poll results come on the eve of Bullfrog Power's fifth anniversary, which marks the launch of Bullfrog's 100 per cent green electricity choice. Since the company opened in Ontario in 2005, more than 8,000 homes and 1,200 businesses in British Columbia, Alberta, Ontario, and the Maritimes have made the choice for 100 per cent green electricity with Bullfrog Power.

Bullfrog's poll demonstrates that the steps Ontarians are taking to reduce their electricity consumption include:

  • 96 per cent of Ontarians turn off lights to save energy
  • 78 per cent have purchased CFL light bulbs, and an additional 76 per cent have purchased energy efficient appliances
  • 53 per cent of Ontarians unplug appliances when not in use and 33 per cent use appliance timers—both steps reduce electricity consumed by devices when not in use
  • 57 per cent of Ontarians hang their laundry to dry
  • Only one per cent of Ontarians report they are taking no actions to reduce electricity consumption

About the poll

Methodology: The poll of 1,000 Canadians was conducted by Harris/Decima on behalf of Bullfrog Power, August 19 through August 29, 2010. The margin of effort is +/-3.1 per cent.


1Greenhouse gas emissions–a focus on Canadian households. Statistics Canada. www.statcan.gc.ca/pub/16-002-x/2008004/article/10749-eng.htm. Accessed September 2010.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power.

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