SOURCE: The San Jose Network

The San Jose Network

November 14, 2013 10:37 ET

Bulova Selects The San Jose Network Ltd as Latin American Agency of Record

Independent Advertising Agency to Launch Unprecedented international Campaign for Luxury Retailer

CHICAGO, IL--(Marketwired - Nov 14, 2013) -  Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd, an international independent advertising agency network serving 21 countries and 36 markets across Latin America, adds the luxury clock and watch retailer to its growing client roster.

"The decision to entrust Bulova's Central and South American debut with The San Jose Network Ltd was based on the network's ability to effectively demonstrate its success in navigating integrated advertising programs across the diverse Latin markets," said Angelica Almeida, Bulova Senior Marketing Manager. "SJN's centralized management approach will accomplish media buying efficiencies across the region and provide greater support to our growing family of distributors. Through this strategic partnership, Bulova will bring the extraordinary design, style and technology it's known for to a diverse and growing Latin American audience." 

"We're delighted to be working with Bulova, one of the most prestigious and recognized brands in the world," said George L. San Jose, president and chairman of the San Jose Network Ltd. "Bulova is particularly dear to me as it is one of the first brands I worked with in the early stages of my career."

The newly developed television ads featuring the English Premier League football club Manchester United will introduce the luxury retailer to Latin American consumers. The unprecedented Spanish- and Portuguese-language campaign will be the first to air simultaneously in all 21 Latin American countries. The 30 second commercials, slated to debut in late November, aim to increase Bulova's market share during the critical holiday retail season.

About The San Jose Network Ltd
The San Jose Network Ltd (SJN) is an international independent advertising agency network serving the multicultural markets of the U.S. and Latin America. Our services include: business planning, research, brand strategy and ROI modeling. Our independent agency network specializes in advertising message development, TV commercials, persuasive content and ideation across digital, social and advertising channels. SJN services Fortune 1000 clients and today's leaders across public relations, marketing consulting, social media, channels/media planning and media buying.

About Bulova
Founded in 1875, Bulova remains one of the world's most recognized brands, reaching a wide range of consumers with its Bulova, Bulova Accutron, Caravelle New York and licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and the award-winning Bulova Clocks. An independent subsidiary of Citizen Watch Company, Ltd. of Japan, Bulova is headquartered in New York City, with offices in Canada, China, Italy, Japan, Mexico, Switzerland and the United Kingdom. Continuing to maintain its position at the forefront of the timekeeping industry, Bulova is committed to upholding an extraordinary legacy of excellence in design, style and technology as it expands to meet the needs of a diverse global audience.

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