SOURCE: Edvisors

March 19, 2007 13:36 ET

Bum Rush the Charts New Media Scholarship Holds Great Potential

QUINCY, MA -- (MARKET WIRE) -- March 19, 2007 -- An online social media movement to drive an independent musician to the top of the iTunes Music Store charts for a day also holds the promise to raise thousands of dollars for college scholarships.

Bloggers, podcasters, and new media professionals are asking Internet-savvy audiences to participate in a campaign called Bum Rush The Charts. The campaign asks audiences to purchase a song in the iTunes Music Store, "Mine Again" by independent band Black Lab on March 22, 2007, in an effort to put an independent musician at the top of the iTunes Music Store Singles Charts for a day.

As part of the campaign, Christopher Penn, producer of the Financial Aid Podcast and Chief Technology Officer of the Student Loan Network, an education financial services company based in Quincy, Massachusetts, has also asked campaigners to use an iTunes affiliate link for the purchase. The proceeds earned by using the iTunes affiliate program will be donated to the Edvisors Foundation, a non-profit educational foundation that offers scholarships and grants to needy families and educational institutions.

"Bum Rush the Charts is entirely about demonstrating the reach of new media to Main Street America and demonstrating new media's purchasing power to Wall Street," said Penn. "The band, Black Lab, has generously agreed to donate 50% of their earnings from the campaign to the scholarship fund as well, making this truly a community-driven event."

To be eligible for the scholarship fund, college students (including graduate students) are asked to complete a free registration at Scholarship Points, a scholarship-focused online community. To ensure that the proceeds are used for educational purposes, scholarship awards are paid directly to the university financial aid office to be applied towards a student's education. The maximum individual award will be $12,500, which is the approximate cost of a year's tuition at a public four-year college. As many maximum individual awards as possible will be given from the campaign proceeds.

"Our hope is that the new media community will join us in this effort, and help not only prove the power of new media, but also raise money to help make college more affordable. Please visit on March 22, 2007 and invest 99 cents in the campaign!" concluded Penn.

To participate in the campaign, please visit:

To be eligible for the scholarship drawing, please visit:

Contact Information

  • Contact:
    Christopher Penn
    Chief Technology Officer
    Student Loan Network