SOURCE: BumeBox, Inc.

BumeBox, Inc.

March 03, 2016 10:00 ET

BumeBox Launches "Themes" to Command Social Listening for Video

Machine Learning Intelligence Delivers Deep Understanding of Facebook and YouTube Audience Comments

PALO ALTO, CA--(Marketwired - March 03, 2016) -  BumeBox (www.bumebox.com), the influencer conversation platform used by over 100 brands and media partners to optimize fan relationships on social networks, today announced the launch of "Themes," a machine learning technology that analyzes audience discussions around social videos. With 1.5B combined daily video views on Facebook and YouTube alone, there is a massive amount of conversational data that has been untapped -- until now.

"We have talked to hundreds of broadcasters, marketers and creators so we know they have been flying blind when it comes to understanding the dense amount of feedback fans are posting around their videos. Analytic tools around comments are still the rudimentary equivalent of a spreadsheet with sorted keywords," says Jon Fahrner, CEO of BumeBox. "We know online video consumption is massively growing, and exciting new video products such as Facebook 'Live' are driving 10X more comments from fans than regular Facebook posts. That's why BumeBox is bringing to market a way to better understand social video viewers through their comments."

Social networks carry their share of noise, and video posts on Facebook and YouTube are no exception. Proprietary BumeBox research shows that up to 50 percent of social video comments are off topic statements, Emoji's, spam links or short form phrases with no substance. Once the troll and spam comments are filtered, Themes monitors thematic pockets of fan dialogue as they materialize into overriding topics being discussed. Partners are then able to receive reports on the main topics and number of fans discussing them. Themes now gives publishers and creators exclusive insight into what thousands of viewers are talking about around a given video post, and ultimately informs them on what their audiences liked, didn't like, or what they want to see in the next posted video.

Early beta partners including -- the prestigious sports organization Manchester United, iconic TV network CBS, and music powerhouse iHeartRadio -- have accessed Themes to tap into what viewers are discussing and what they want to see next.

"Our vision is to better connect fan conversations to the social video creators themselves," Fahrner continued. "This is something TV has been unable to do successfully. Ultimately, we think this will contribute to even better video content for us all to enjoy." 

Key Features:

  • Popular themes -- Learn the key conversational themes, how often they are being repeated, how many fans are discussing them and in what context.
  • Verified Contributors -- Discover other verified famous users contributing to the discussion.
  • Top Level Summary -- Provides the high level overview including number of comments, likes and shares. 
  • Most "Liked" -- See the comments that caught the most attention from the audience.

Additional Information:

  • Here are five cases in which Themes has helped social video creators better understand viewers through their comments: http://bit.ly/1Lzh6j4

Themes for video is currently available to select partners for Facebook and will be launching a beta program for YouTube video in Q2 2016.

For more information about BumeBox and the Themes platform, please visit contact: hello@bumebox.com or visit www.bumebox.com.

About BumeBox

BumeBox (www.bumebox.com) is the leading platform for optimizing fan relationships on social networks for the world's largest media companies, government organizations and A-list celebrities. By providing fans with direct access to cultural icons, BumeBox helps media companies and brands convert social experiences into brand affinity that meets business goals such awareness and content optimization. .As a preferred media partner within the Twitter and Facebook ecosystems, BumeBox enables authentic and streamlined interactions between celebrity influencers and their fans on multiple social networks.

Founded in 2011, BumeBox is headquartered in Palo Alto, California. For more information, visit www.bumebox.com or check out on Twitter.

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