SOURCE: BumeBox

BumeBox

October 14, 2014 10:00 ET

BumeBox Selected to Power "Facebook Q&A" for Audience Engagement

Sony Music Masterworks, Discovery Channel and VH1 Among Media Launching First Campaigns

PALO ALTO, CA--(Marketwired - Oct 14, 2014) - BumeBox (www.bumebox.com), a conversational marketing platform that powers live Q&A for the world's largest brands and media companies, today announced the launch of a new Facebook Q&A management tool enabling a better social experience between talent and their fans. Considering that there are now more than 800 million people following public figures on Facebook today, there is a significant need to help navigate these massive interactions by reducing unwanted friction.

"BumeBox has been immensely successful on Twitter, generating more than 2.5 billion impressions for leading media companies including Bravo, Oxygen, ESPN and Warner Music," said Jon Fahrner, BumeBox Founder and CEO. "However, reaching the broadest fanbase possible is essential for earning true brand affinity; Facebook is a core engagement channel for media so there was a genuine demand to create a counterpart solution to Twitter."

Today's top musicians, actors, athletes, and politicians are using Facebook to personally connect with their followers. There are more than a billion fan interactions happening weekly on Facebook, however, engagement at scale is a big challenge. The new BumeBox-powered "Facebook Q&A" platform uses a powerful moderation tool set that helps talent by filtering out the spam and unwanted noise to surface high value content, which keeps the discussion interesting and relevant to the audience.

Key Facebook Q&A Management Features

  • Search - Search all comments for particular users or keywords
  • Reply - One-click reply to questions
  • Queue - Drag and drop feature to curate questions for talent in 'Waiting for Reply' queue
  • Stats - Real-time analytics tracking 24 key metrics including social user activity and conversation reach
  • Mobile - 'Mobile Celebrity' allows talent to access and answer curated questions from their mobile device anytime from anywhere

Sony Music Masterworks, Discovery and VH1 are among the first media to launch campaigns using the new BumeBox "Facebook Q&A" platform. To promote her third studio album "Awakening," 14-year-old vocal sensation and "America's Got Talent" star Jackie Evancho hosted a live Q&A directly from her Facebook page that increased fan "likes" by one hundred percent.

"We had great success using the BumeBox platform on Twitter to promote Dolly Parton's new album, so we had a lot of confidence that we'd see similar results on Facebook," said Melissa Goldberg, General Manager, Total Assault. "Jackie has hundreds of thousands of fans on Facebook so keeping up with engagement during a live event can be a challenge. We've found BumeBox to be the most effective solution for our celebrity clients to facilitate a Q&A while still maintaining authentic social relationships with their fans."

Based on initial beta testing, Facebook fans are demonstrating similar behavior patterns as Twitter fans when engaging with a celebrity Q&A or interactive social event. Data reveals that most Facebook fans compose questions using less than 140 characters, similar to Twitter short-form communication patterns. For more information about BumeBox enabled Facebook Q&A, please visit www.bumebox.com.

About BumeBox
BumeBox is a conversational marketing platform that's improving the Q&A experience for marketers that want to create truly engaging social experiences. Through a full integration with Twitter and Facebook, BumeBox enables authentic and streamlined interactions between celebrity influencers and their fans. Typically challenged by spam and other disruptions, live tweeting at scale is often difficult to manage. BumeBox technology filters out the unwanted noise and surfaces high value fan conversation, solving the many-to-one problem. By providing fans with direct access to their favorite celebrities, BumeBox helps media companies and brands convert social experiences into brand affinity that meets business goals.

Founded in 2011, BumeBox is headquartered in Palo Alto, California. For more information, visit www.bumebox.com or check out on Twitter.

Contact Information

  • Media Relations Contacts
    Colleen Wickwire Consulting for BumeBox
    Email Contact
    Mobile: 858-336-1078