SOURCE: Bunchball


August 24, 2011 08:00 ET

Bunchball Launches Plug-and-Play Gamification Apps

Nitro Elements Provide Turnkey Solutions to Address Site Owners' Business Challenges

SAN JOSE, CA--(Marketwire - Aug 24, 2011) - Bunchball, the pioneer and market leader in online gamification solutions, announced today the launch of Nitro Elements, a series of turnkey gamification apps targeting specific business challenges including increasing time-on-site, engagement, sharing and traffic monetization. With these point solutions, organizations can deploy game mechanics through smaller-scale, implementations that can be deployed quickly and cost-effectively.

Bunchball has taken "elements" of its industry-leading Nitro gamification platform and packaged them into apps -- making them available to anyone with a website. Nitro Elements lets companies influence how consumers navigate their websites and what content they consume and share with friends from an easy-to-use dashboard. Current apps include FanBox and GameBox.

FanBox empowers website owners to increase content consumption and engagement by rewarding users for completing actions like tweeting, watching a video or engaging with brands on Facebook. The app's easy to use interface means there is no ramp-up time, and companies can be live in just a few minutes, with little to no technical expertise. Bunchball offers FanBox pricing on a usage basis, so marketers can scale easily and only pay when users take actions.

GameBox is designed to help companies increase daily visits, time on site and monetization by engaging consumers through popular social games like online poker. Users receive a daily allotment of chips for visiting the site, and have the opportunity to purchase additional chips, which creates a new revenue stream for the site owner. GameBox is easy to implement, and can be used by any website at no cost by simply dropping in a snippet of code.

"Gamification has exploded over the last year, and companies of all sizes are exploring how it can positively impact their business," said Rajat Paharia, founder and chief product officer, Bunchball. "Nitro Elements enables companies, regardless of size or marketing budget, to deploy gamification and discover how it can influence, motivate and engage users instantaneously."

Website owners can learn more about Elements here:

Bunchball is the industry leader in gamification, an innovative way of engaging users, motivating employees and increasing customer loyalty. Gamification works by integrating game mechanics into digital experiences in order to influence and motivate people. This helps drive a deeper, more compelling user experience, which leads to tangible business benefits, such as increased employee productivity, customer loyalty and revenues. Bunchball's Nitro platform is being used by some of the world's leading companies to create experiences that combine intuitive game mechanics with compelling content. Bunchball's customers include Warner Bros., Comcast, USA Network, LiveOps and Hasbro. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, Correlation Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at

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