SOURCE: Bunchball


October 17, 2014 14:55 ET

Bunchball Leaders and Fortune 2000 Customers Engage JiveWorld 2014 Attendees With Data-Driven Motivational Strategies

Hitachi Data Systems, T-Mobile, UBM and Pearson Present Lessons Learned From Enterprise Gamification Programs

LAS VEGAS, NV--(Marketwired - Oct 17, 2014) -  Bunchball, the pioneer and market leader in gamification, today announced the result of a close collaboration with partner Jive Software to unveil a mobile gamification experience for attendees at JiveWorld '14. JiveWorld '14 is taking place October 21-23 in Las Vegas at the Cosmopolitan of Las Vegas. The conference brings together top thought leaders, customer experts and developers for three days of knowledge sharing and networking. Bunchball executives and customers will also be presenting several interactive sessions at the event to educate and inspire today's business leaders. 

In 2012, Jive and Bunchball partnered to embed Nitro into Jive -- and today, Nitro is the embedded platform that powers the Jive Gamification Module (JGM) for many Jive customers. The market leader in gamification, Bunchball has over 300 large enterprise customers and Fortune 2000 companies throughout North America, where the Nitro platform is effectively motivating the behaviors that matter most to drive business results. Bunchball's gamification platform has been proven to benefit numerous enterprise functions, and has delivered results in an array of use cases, including sales and channel effectiveness, call center, IT service management, employee engagement, customer loyalty and social collaboration. 

Jive Software selected Bunchball to gamify Jive's mobile app for the event that enables conference attendees to motivate and manage their participation. The gamification elements, driven by Bunchball Nitro, encourage participants to explore more of the event, share their experience socially through tweets and photographs, network, and interact both online and off. Examples of missions range from the serious to the silly and include participating in hacking events, sharing new insights, searching for hidden objects or even getting married! Attendees of JiveWorld may download the app here: To learn more about JiveWorld's mobile app, Jive and QuickMobile will present, "Lessons Learned Through the JiveWorld Mobile Experience." The session will be taking place in the Demo Theater on Wednesday, October 22 from 4:30 - 5:00 p.m.

Bunchball will have its own booth at JiveWorld '14 and will be hosting two sessions to demonstrate how gamification is driving business results in the real world. The first is a panel titled, "Gamification: Why Should I Care? Lessons Learned from the Frontline," moderated by Bunchball and featuring customers T-Mobile, UBM, and Pearson. Community directors and evangelists from these companies will discuss common misconceptions about gamification as well as why they chose to leverage gamification within their Jive communities. They will also share the results they saw, and lessons learned along the way. Attendees will have the opportunity to ask questions and get ideas on how gamification might help their own communities.

A second session, "Occupy Gamification: What's Happening with your Community's 1%?" led by Bunchball executives will give attendees a behind-the-scenes view of the elements that create a vibrant, active Jive community, as well as insider information on use patterns among the top one percent of those communities. This session will reveal data-driven motivational findings, culled from real-world Jive customers, and how other Jive customers can apply these strategies to motivate greater adoption and collaboration. 

Two Bunchball customers have been selected as finalists for the 2014 Jive Awards. Jive Awards celebrate outstanding customer results using Jive's platform. Hitachi Data Systems' private pre-sales communities were chosen as a finalist for the Engage Customers category. Leaders from Hitachi Data Systems will also be presenting on the company's approach to internal collaboration in a session called, "Engaging the Organization: Adoption Strategies." Bunchball customer SolarWinds was also selected as a finalist in the Transforming Business category for its community Winners of the Jive Awards will be announced at JiveWorld.

Additionally, Bunchball customer Pearson will present strategies for restructuring, growing, educating and evolving mature communities with gamification in the session, "Confessions of a Mature Community." Kim England, head of internal community and collaboration, will share lessons learned from Pearson's community Neo, which has been active for four years and has 42,000 users across 122 countries. Attendees will also have time for an interactive Q&A to learn more.

Bunchball Sessions at JiveWorld:

Gamification Panel:  "Gamification: Why Should I Care? Lessons from the Frontline"
WHEN: Tuesday, Oct. 21 from 11:30 a.m. - 12:00 p.m.
WHERE: Gracia 4
PRESENTERS: Dan Katz, director, product management, Bunchball, moderator
Tracy Maurer, online community evangelist, UBM
Ryan Sefko, senior content owner, content and community strategy, T-Mobile
Kim England, head of internal community and collaboration, Pearson

Presentation: "Occupy Gamification: What's Happening with your Community's 1%?"
WHEN: Wednesday, Oct. 22 from 3:10 - 3:40 p.m.
WHERE: Partner Lounge
PRESENTERS: Erika Blaney, vice president of marketing, Bunchball
Keith Conley, director, analytics and insight, Bunchball
Caitlin Donaldson, senior data analyst, Bunchball

Customer Sessions at JiveWorld:

Presentation: "Engaging the Organization: Adoption Strategies"
WHEN: Wednesday, Oct. 22 from 10:30 - 11:30 a.m.
WHERE: Gracia 8
Lauren Klein, social business leadership and communities strategist, Hitachi Data Systems
Michelle Groff Burling, director, community management, Hitachi Data Systems
Kidakorn Argkanarak, corporate social business director, SCG

Presentation: "Confessions of a Mature Community"
WHEN: Thursday, Oct. 23 from 11:15 a.m. - 12:15 p.m.
WHERE: Gracia 8
PRESENTER: Kim England, head of internal community and collaboration, Pearson

About Bunchball:

Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.