SOURCE: Bunchball

January 30, 2007 08:30 ET

Bunchball Powers Online Community Games for Super Bowl Contender Indianapolis Colts

Colts Fans Have Plenty to Cheer About With New Game Site

REDWOOD CITY, CA -- (MARKET WIRE) -- January 30, 2007 -- Bunchball, the leading provider of community games for online destinations, has teamed with the Indianapolis Colts to create an interactive game experience for fans that incorporates recognizable Colt symbols, such as the team logo, jerseys, footballs and more. The new game site, which can be found at, offers fans a fun way to interact with one another and test their knowledge of the Colts franchise.

Bunchball maintains a catalog of social games that can be integrated directly into any online community, enabling users to take part in connected game experiences with no download or purchase. Bunchball customized their standard matching game, Fruit Mixup, for the Colts -- replacing apple and orange icons with Peyton Manning's jersey, footballs, referees and logos.

Bunchball also created a user-generated trivia game for the site, where fans can demonstrate their knowledge of the franchise and its players and test their trivia knowledge against other fans. In this game, users create their own trivia questions, which are then voted upon by other fans based on question quality and accuracy. The best questions make it into the game.

"The Colts have millions of fans around the world," said Pat Coyle, director of database marketing and e-commerce for the Colts. "Our fans tell us they want to connect more closely with the team and with other fans. Bunchball games will help us give them what they want."

"We have been working with the Colts for several months on the games element of their community site," said Rajat Paharia, founder and CEO of Bunchball. "When they made it to the Super Bowl, it presented an incredible opportunity for us to test our product when the flurry of interest around the Colts is at its utmost."

About Bunchball

Bunchball is the leading provider of social gaming services to online communities of all sizes. Founded in February 2005, the company is focused on creating enhanced user experiences by providing the "social scaffolding" missing in most online communities. Bunchball is based out of Redwood City, CA, and can be found online at

About Indianapolis Colts E Business is the official Website of the Indianapolis Colts. With nearly 1 million unique visitors, is among the most popular team sites in the NFL. In addition to this flagship Website, the Colts are preparing to launch a social networking site called My Colts Network ( Over 15,000 fans have pre-registered for this site, due to launch in early 2007. Sponsorship inquiries should be directed to Pat Coyle, 317-808-5146 or

Editors Note:

--  Indianapolis Colts want to give their fans a way to connect with the
    team and each other, so they used the services of Bunchball to add the next
    level of interactivity to their online community.

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