SOURCE: Bunchball


August 31, 2011 07:30 ET

Bunchball's Nitro for Salesforce to Launch on AppExchange, the World's Most-Popular Marketplace for Business Apps

Customers Will Be Able to Deploy Nitro for Salesforce to Motivate Desired Employee Behavior Using Gamification

Dreamforce 2011, the Cloud Computing Event of the Year, Will Showcase How Businesses Can Tap Into the Power of Social, Mobile and Open Technologies to Become Social Enterprises

SAN FRANCISCO, CA--(Marketwire - Aug 31, 2011) - Dreamforce Conference -- Bunchball today announced Nitro for Salesforce on the AppExchange. The platform brings a proven, scalable gamification solution to the cloud to help drive employee engagement and performance. Built using,'s social enterprise platform for employee apps, Nitro for Salesforce will be available for test drive and deployment on AppExchange at The announcement was made today at Dreamforce 2011, the cloud computing event of the year.

Nitro for Salesforce adds employee motivation into existing programs and gives companies the opportunity to utilize game design techniques like points, badges, levels, leader boards and real-time feedback to drive productivity. Managers can drive activity on Salesforce Chatter, lead generation and sales, short-term and long-term goals. They can also manage and evolve incentive programs, and develop insight into employee behavior with rich analytics.

"Integrating game mechanics into the workplace has proven successful in motivating employee behavior, which can translate to increased revenue and productivity gains," said Rajat Paharia, founder and CPO, Bunchball. "With Nitro for Salesforce, companies can utilize proven gamification techniques and strategies and incorporate them seamlessly into their applications."

The solution introduces gamification to users in an organic, intuitive way -- creating a more engaging experience for salespeople. With Nitro for Salesforce, participating employees will be able to view recent activity, performance stats and achievements. A robust administrative console gives managers access to rich analytics that help to monitor employee activity, manage incentives and develop insight into employee behavior.

"Customers coming to Dreamforce will have to chance to see how partners like Bunchball exemplify the extraordinary reach of the AppExchange marketplace," said Ron Huddleston, vice president, ISV alliances, "Apps like these continue to push the social, open, mobile and trusted capabilities customers expect from the ecosystem."

Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, AppExchange and others are trademarks of, inc.

About Bunchball
Bunchball is the industry leader in gamification, an innovative way of engaging users, motivating employees and increasing customer loyalty. Gamification works by integrating game mechanics into digital experiences in order to influence and motivate people. This helps drive a deeper, more compelling user experience, which leads to tangible business benefits, such as increased employee productivity, customer loyalty and revenues. Bunchball's Nitro platform is being used by some of the world's leading companies to create experiences that combine intuitive game mechanics with compelling content. Bunchball's customers include Warner Bros., Comcast, USA Network, LiveOps and Hasbro. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, Correlation Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at

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